Squarespace and Google Analytics, when used together, can help take your website to new heights.

Squarespace analytics may provide the basic data, but when combined with Google Analytics, it can make all the difference in the world to your marketing campaigns.

Adding Google Analytics to Squarespace

Adding Google Analytics to Squarespace may seem daunting if you are not a tech-savvy person, but in reality, it really isn’t that complicated. Even if it was, it is worth the effort in the end.

Simple and straightforward steps to add Google Analytics to Squarespace have been listed below to make the entire process easier for you.

1. Setting up a Google Analytics Account

Before you can add Google Analytics to Squarespace, you will need to sign up for a Google Analytics account, and for a Google Analytics account, you will need a regular Google account. You can sign up for a Google account for free. Once that’s done, you can proceed with making an account on Google Analytics. Simply navigate to the Google Marketing Platform and choose the option to create a new Analytics account.

You will be directed to a 3-step procedure of setting up a Google Analytics account. Here, you will be required to provide an account name, your website’s name, and the domain name. After these steps are completed, a tracking code for your website will be generated. This is the code through which Google Analytics will be added to your Squarespace.

2. Find Your Tracking Code

Google Analytics Settings Showing a Tracking Code

As mentioned earlier, you will need a tracking code to add Google Analytics to Squarespace. The code is generated upon the completion of the signup process.

However, if you are doing this for the first time, you might find it difficult to actually find your tracking code because it is somewhat buried within the settings.

Click on the Admin tab in your Google Analytics account and select “Tracking Info” from the Admin Menu. You will find the tracking code in the Property column. You can find the tracking code just below the “Tracking ID” heading. The code comes in the form of a string, and it looks like this – UA-XXXXX-YY.

3. Adding the Tracking Code to Squarespace

Now that you have the tracking code, you can add this to Squarespace. The best thing about combining Squarespace and Google Analytics is that Squarespace comes with a built-in option to add Google Analytics to it, which makes the whole process a lot simpler.

To add the tracking code to Squarespace, you will need to navigate to the backend of the Squarespace dashboard. Click on ‘Settings’ and scroll to ‘Website.’  Select the ‘Advanced’ option. From the next set of options, click on External Services.  You will see an empty box as soon as you select this option. Paste the copied tracking code from Google Analytics into this field, and you are done. You have successfully added Google Analytics to Squarespace.

Squarespace has another option that allows you to enter the entire snippet of Google Analytics into the header of your Squarespace webpage – the Code Injection option. The benefit of the Code Injection option is that you get greater flexibility to make changes to the code snippet in the future.

Once the procedure is complete, you can enjoy in-depth analytics about the audience that visits your website.

Code Injection Option on Squarespace

Using Squarespace and Google Analytics Together

Google Analytics Website Opened on Computer

Now that you have incorporated Google Analytics with Squarespace successfully, you can use the two tools together to monitor the traffic that your website gets. Both the tools are individually useful, but adding them provides synergistic benefits for your website. You can avail numerous benefits by using Squarespace and Google Analytics together. And these have been listed down below.

Squarespace is a great platform for the day-to-day tracking of analytics. However, when it comes to in-depth analytics, Squarespace is not very helpful. This is where Google Analytics comes into play.

1. Traffic Calculation and Audience Demographics

Squarespace analytics can tell you the number of visitors on your website minus the number of visits you make (internal traffic) while you are logged in. Google Analytics, on the other hand, counts your visits in terms of total traffic. You can change the settings and filter your IP address so that Google does not include the internal traffic in the total count. You may think Squarespace is superior in this regard, but wait till you see what comes next.

Google Analytics can find out the demographics of your audience. With Google Analytics, you can analyze the age and gender of your audience, which will help you define your niche.

2. Location of Audience

Google Analytics can help you find out the location of your audience. You will know where in the world the people visiting your website are located. This can help you create targeted content.

3. Audience Interests

Google Analytics also helps you evaluate areas on your website where the audience spends the most time. Conversely, it will also tell you where exactly on the website they are when they decide to leave. This will help you modify the content of your website accordingly.

4. Real-Time

Google Analytics works in real-time and can tell you how many people are on your website at that very moment. This will help you see what time the traffic is the heaviest on your website.

Squarespace analytics provides enough data for you to keep your website going. However, if you have bigger plans for your site and you wish to see it become something of value, you will need more advanced and detailed analytics so that you can modify your website and its content accordingly.

Making use of Squarespace and Google Analytics is one of the most efficient ways of analyzing the traffic on your website. It is a wonderful combination to make your website a massive success!