Thinking of getting some extra money by selling books on Etsy?
Well, you can certainly do so with just a little creativity and effort! Whether you are an aspiring writer looking to sell your work or simply a book collector, selling books on Etsy is a great way to achieve your goals. This platform makes it possible for you to sell your own writing, as well as your classic book collection, in a few simple steps.
There is no denying that bidding farewell to your favorite books can be very difficult as we often develop a deep connection with some stories that touch our hearts. However, when you’re in a financial fix and looking to make some extra cash, selling books on Etsy is a good opportunity for everyone. Etsy makes it super convenient to make money. People already sell photos, stickers, wood signs and much more!
On the other hand, if you are an aspiring writer and simply want to get your work out there, then Etsy can do that for you as well. It is a platform where you can promote your own writing to thousands of people around the world. Doing so will give you access to a large network of people who are looking for unique products. It can even be a way to catch an editor’s interest.
In the modern digital age, millennials prefer to buy almost everything online. Time is money and nobody wants to take out the time from their busy work routine to physically go and buy something. E-commerce websites are the future of shopping and this is where Etsy comes in. It is a safe and trusted platform for not only arts and crafts but so much more now!
Therefore, it’s a smart idea to turn your hobby of collecting books into a business that can truly prosper. Times are changing and “Etsy-preneurship” is the way forward. If you have what it takes, you should definitely consider selling books on Etsy.
How to Sell Books on Etsy?
Setting up a shop on Etsy is an effortless process. The website will guide you through each step in detail to clear up any confusion that you might have. The following are the key steps in becoming a successful seller on Etsy.
The first and foremost thing, of course, is to actually register to open a shop on Etsy. In other words, you need to register for a seller account.
You can review the seller policies to make sure you are on board with their business policies. This can help you decide if Etsy is a feasible platform for your business.
Open Your Shop
The second thing to do is to open your shop. Now, there are many things to figure out before you start running your shop. This includes selecting your country, currency, and language.
Furthermore, you must also come up with a shop name for your shop.
Give Your Shop a Professional Look
You must plan ahead and formulate policies for your shop. This will make your shop seem more worked out and professional and your potential customers will be able to find the information that they may be looking for. Moreover, you must add a logo and write your shop’s “About” section. This helps you attract more customers and gives your shop the feeling of being more put together.
Optimize Your Shop for Etsy Search
To optimize your shop’s visibility on Etsy’s search engine, you must indulge in marketing, promoting, and branding. It is useful to turn on your location so that your shop appears on the local searches on Etsy. There are many other tricks you can read about search optimization. This helps you do the needful to be more visible on Etsy search and increase your customer reach.
Another way to promote your shop is to offer complimentary things or discounts to your loyal customers. You can send 10% discount coupons to encourage your customers to buy books from you in the future. By sending your customers something unexpected, you will delight your customers and surpass their expectations.
Creating creative content blogs to drive your traffic to your Etsy shop is a smart yet subtle way of promoting your shop. This is a tactful way of increasing your customer reach and connecting with your target market.
So if you’re selling books on Etsy, you can start a blog that reviews the latest books and indirectly promotes your book shop. By creating interest in the books you offer to sell on your shop, you are generating traffic for your shop through your blog.
As a result, promoting will lead to more traffic and positive reviews about your shop. This will motivate more people to buy from you. So promotional efforts tend to have a multiplier effect and help your shop in more ways than you can imagine.
Manage your Etsy Shop Efficiently
There are many aspects to the management of an online shop. Whether it is keeping track of your inventory or ensuring that you have a timely delivery system, efficient management is what makes or breaks an online shop.
Moreover, always keep an eye on your reviews! Millennials are careful buyers and they always do their research before making a purchase from an online shop. Online scamming is evidently prevailing on every platform so people tend to be more cautious when making an online purchase.
This is why you must ensure there are positive timely reviews whenever you satisfy your customers. You can ask them to do so by politely asking for their feedback.
In conclusion, it is crucial to be consistently hardworking and organized to manage your shop to the best of your abilities. You will only get the desired results if you invest the required time and effort into building your shop as a brand.
Is Etsy the Best Platform to Sell Your Books?
Etsy has established itself distinctively as an online marketplace for unique arts and crafts. Literature is one of the most sought after forms of art. This makes Etsy the ideal place to sell your books.
Whether its literature you have collected over a long course of time or poetry you write as your passion, you can surely sell it on Etsy. Etsy has motivated buyers who have an eye for artsy things. Therefore, it gives you access to the right kind of creative audience and is a perfect place to showcase your writing skills.
As a platform, Etsy promotes vintage items which include collectible books. These are items that are rare and difficult to find. Etsy makes it easy for its users to connect to such a vast variety of sellers. This is why people who are searching for something unique will surely find you catering to their need on Etsy.
Etsy may not have the largest audience but it surely has a targeted customer base. This makes it easier for you to connect with people who are looking for vintage collectible books and enhances your chance of making a sale.
For these reasons, Etsy is the ultimate online marketplace to sell books. Slowly but surely, selling books on Etsy will prove to be the right business prospect for you.
Ways to Ignite Book Sales on Etsy
Now that we know you are ready for selling books on Etsy, we will give you some insights for maximizing your book sales. It isn’t enough to simply open a shop on Etsy and wait for customers to drop by – you must take matters into your own hands and work hard.
The following tips should help you increase your sales drastically if you follow them with consistency.
Focus On Capturing the Audience with Descriptions
The first thing a customer looks at when they’re interested in buying a book is its description. You have to word your description in such a manner that allows you to capture their attention and pique their interest in the book that you’re selling.
The power of words is infinite and you should try to harness this power to translate interest into action. Learn the skills of a marketer and write attention-grabbing product descriptions to increase your sales!
Brand Your Shop
Branding your shop makes all the difference! This is what sets you apart from your competition. You instantly become more memorable in the mind of your customer by branding.
You have to show consistency in your logo, cover photo, and color scheme. This helps you build a personality that resonates with your target market. Incorporate your signature feel in the photography of your books to instantly remind customers that they are browsing through your shop.
Your high branding appeal will have a positive impact on making your Etsy book shop unforgettable. This will result in the customer coming back to you the next time they want to buy a book.
Choose Creative Projects
The kind of books your shop sells is also an important aspect for determining its success. Don’t stick to the safe options by only choosing cliché popular novels by well-known authors. Try to cater to a diverse range of readers by offering books from new emerging authors.
Know Your Customers
Selling books on Etsy requires you to know your customers. A big part of marketing is segmentation. This means dividing your customer base into categories with similar characteristics. These could be based on demographics, buying behavior or even their lifestyle choices for your customers.
After you have segmented them, the next step is to target them. You need to properly know your customers in order to target them successfully. For example, if you notice that most of your customers belong to the younger age bracket, you will try to include modern novels rather than vintage collectibles.
In short, increasing your sales requires you to know the customer so that you can predict their needs and cater to them.
Keep an Eye on the Competition
Industry analysis helps a seller understand the dynamics of a market. In order to formulate policies that are acceptable for your customers, you must do some market research and look at the policies that are implemented at other shops.
Furthermore, to truly excel in something, you must first know what you’re up against. If you don’t know how your competitors are performing, then you will not be able to meet the benchmark.
Categorize your Products Effectively
People are always attracted to organized things. Whether it’s a hotel room or an online book shop, people like to look at things that don’t seem haphazard. This is why you must categorize your products in a way that makes it easy for your customers to browse through your vast range of books.
If a customer is unable to find the book they’re searching for then they will quickly resort to looking elsewhere. This is why you must categorize your products effectively to increase your sales. For books, in particular, it’s a good idea to categorize them based on genres. After that, you can also divide them on the basis of different authors.
Introduce New Product Variations
In this technologically advanced era, it is important for every brand to keep up! So if your Etsy Book shop was primarily focusing on physical books, now may be the time to upgrade it. More and more consumers today are shifting to e-books to make their reading more eco-friendly.
The world is evolving and in order to stay a timelessly successful brand, you have to stay relevant. This is why you shouldn’t be afraid to test different product variations to stay ahead in the game.
Excessively Used Keywords
This one is a trick that will help you appear at the top of Etsy searches. No matter how good your shop maybe, if you don’t appear in searches, customers will never land on your shop’s page. Therefore, it is crucial for you to focus on search engine optimization through the use of keywords.
If you use your keywords enough times then you’ll start to appear at the top of the search page. This will increase the chances of potential customers actually opening the link of your online shop and looking through your books. It will ultimately result in higher sales.
Buying advertisements is undoubtedly a wise investment. While advertisements can be costly, they can also help you reach new customers. Digital advertisements are done by behavioral targeting so it is certain that they will only be shown to people who are interested in books.
Therefore, buying advertisements is a wise investment to increase sales and build a larger customer base.
Offer more Products
The more books you offer on your Etsy shop, the higher the chances of someone buying them. A larger product portfolio certainly contributes to increasing sales. You can sell to more people if you offer more book listings on your Etsy shop.
Give Exceptional Customer Service
Customers always come first! Make this your mantra and see the difference it brings in your sales. Make it your mission to satisfy each and every customer and see how landing in their good books increases your sales.
Have Competitive Prices
Affordability is a big factor in making sales. A big part of the target market for books is, obviously, students. With no major source of income, students often struggle to make ends meet. If your books are priced relatively cheaper, you will certainly become the shop of preference for many readers.
Use Social Media Platforms for Promotion
Social media presence is almost a necessity in today’s world. People spend hours on these platforms aimlessly browsing through their feed. If you are active on social media, you will be able to reach more people.
Engagement through social media is also considerably more convenient for customers. Almost everyone remains logged onto their Facebook/Instagram accounts through their cell phones. Customers find it far easier to communicate through social media platforms rather than visiting your website or Etsy shop to converse with you. This is why it is crucial for you to have an active social media presence and be responsive to customer queries at all times.
Collect Customer Contact Details
Customer relationship management is practiced in all kinds of businesses across the world. This is based on your ability to collect customer details so that you are able to contact them in the future.
Whether it is a simple birthday wish or an email to inform your customers about your ongoing sale, keeping in contact with your customers is of the utmost importance. To be able to do so, you need their contact details and this should be a common practice in your business model.
Encourage Customer Reviews
As mentioned earlier, positive customer reviews help you build the credibility of your shop. For a first-time customer, it is a given that before making a purchase they will surely check the reviews on your page.
Negative reviews will discourage new people from purchasing books from you. Keep an eye out for negative reviews and make sure you take them as constructive criticism and address the problem mentioned in them. Only by satisfying every customer, you will be able to win long term customer loyalty.
Reward Customer Loyalty
Customer relationship management greatly emphasizes on differentiating between customers. You have to make your loyal customers feel special and reward them through discounts and complimentary gifts. They should know they are an important part of your success and you should spare no chance to thank them for their loyalty.
Become part of a Team
Etsy offers its sellers to join teams to stay connected with the industry. This fosters learning and the sharing of knowledge from people in similar businesses. This is a great way to meet new people and build a strong network.
So, overall these are all the insights which can help you transform your Etsy book shop into a brand with prominent sales. We hope you implement these to achieve the success you’ve been striving for!