Online shopping is a staple of the current age, and most user-friendly e-Commerce sites take advantage of that.
By making the process as easy as possible, online purchasing brings incredible convenience to those who don’t have the time to visit physical shops.
Just a few decades ago, it was inconceivable that something like e-commerce could exist. Just one click on a page and you can order anything in the world. Only to have it appear at your doorstep in as little as a few hours. Online shopping is all the rage and it is only growing more popular by the day.
According to a recent report, Millennials in 2019 make 60% of their purchases through shopping online. This explosion in the demand has also led to incredible competition in the market— and this is a struggle only the best can win. In fact, the richest man in the world, Jeff Bezos, started off as the owner of the giant e-commerce platform, Amazon.
What Makes an E-Commerce Site User-Friendly?
An e-commerce site is a platform where a vast variety of products from different vendors are hosted. They take payment on the vendor’s behalf, facilitate transactions and sometimes even delivery. An e-commerce site takes a percentage of the revenue generated by the product in return for its services. This is how they make their fortune.
In the case of Amazon, sellers can choose between a Professional and Individual selling plan depending on the value of their business. The more you pay the better placement your product will get on the e-commerce site. But this is not a standard. Different sites can have different selling policies.
If you are a seller, you have to make sure that the site you are hosting your product on is as user-friendly as possible. Consumers have certain preferences for their online shopping experiences. Take advantage of that by choosing the most user-friendly e-commerce site you can find. Here’s a list of qualities you can keep a lookout for.
1. Setting It Up
As a seller, it is important to approach sites that are easy to set up. A complicated e-commerce website can seem like Greek to you if you aren’t well-versed in online selling. A user-friendly site would make the sign-up intuitive and easy.
2. Easy to Search
The first aspect to look out for is a user-friendly search option. Even if your product is super relevant to the target audience, you can’t make a sale if they can’t find you! Websites in other languages usually have this problem. But most popular e-commerce sites we list in this article have easy-to-search options with plenty of filters to guide buyers.
3. User Interface
How many times have you ditched buying something just because the checkout took too long? Well, your prospective buyers have the same contentions. Look for websites that have an easy and intuitive interface. If they do end up choosing to buy your product, they shouldn’t be put off by bad website design.
4. Security and Multiple Payment Options
Many people have a hard time trusting online payment options, especially if your target market is made up of baby-boomers. To work well, e-commerce websites must have two or three-factor security for customer accounts.
Moreover, multiple payment options are a must for clients who aren’t okay with giving out sensitive information. Make sure your choice of host website has both these characteristics before placing your products.
5. Dedicated Customer Service
Once your product is hosted on an e-commerce site, your customer service will be judged by the site’s standards. The kind of customer service options they offer are of utmost importance. You should check whether the site a live chat or call-the-seller option in its interface. It is enough even if the site has a dialogue box where the customer can ask you questions about your products.
6. Customer Reviews
Sometimes the best way to know about a product is to read honest customer reviews. Even if you offer stellar quality on your products, a prospective customer will trust reviews. Most websites let buyers upload ‘real’ photos of the goods. Their personal satisfaction is also rated on a scale of 5 stars.
Reviews help potential clients make their decisions based on others’ opinions. Good e-commerce sites give customers loyalty points for reviewing products. This makes a website more appealing to users.
7. Return Policy
Buyers are always interested in the return policies of an e-commerce site. Online shopping is always a risk, and they want to know whether they have a safety net. As a vendor, you might have to bear the brunt if you sent the faulty product. In fact, there is a 30-day window even if the customer simply doesn’t like the product. This may seem unfair but in the longer run, it will help increase your sales and your credibility as a seller.
5 Most User-Friendly E-Commerce Sites for Sellers
You don’t have to go through thousands of popular e-commerce sites to find the best one. We can help you discover one that’s just right. Have a look at 13 of the most user-friendly e-commerce sites on the web today.
If we’re making a list of the best e-commerce sites, Amazon is the giant that must always top it. The annual revenue of the Amazon enterprise is more than 200 billion US dollars! That is an unimaginable amount of capital. About 50% of all online sales in the US are attributed to Amazon.com.
If you are a seller looking for an e-commerce site, then Amazon should be your first choice. It’s not that difficult to establish yourself as a seller on the site. In fact, you can have a look at our step-by-step guide that can help you set up a seller account and start marketing your products on Amazon!
2. Walmart Marketplace
Some believe Walmart Marketplace to be the Amazon’s top-most contender. With its leap towards e-commerce in 2002, it has already made a huge impact on the market. Even though third-party vendors on WM amount up to a thousand at this time, it can mean less competition for you!
The best part is their website layout which is super simple to use. All you need to do is click the ‘Apply’ button and the interface will tell you the rest. If you want to know more about their services and costs, they have plenty of information on their site. There are multiple infographics that tell you exactly what you have to gain as a seller at their market place.
Etsy.com was launched in 2005 with a niche target market. It was dedicated to arts and crafts initially and this has made it into a unique space for artists and craftspeople. With time, it began selling a wide range of different products.
It is the perfect place to buy and sell vintage and handmade items amongst other things. Etsy has helped so many artists around the world by giving them a proper platform to showcase their art. This makes it extremely user-friendly. Even if you have the smallest of businesses, you can easily open your Etsy shop in some simple steps.
AliBaba has emerged as leader in global trade. If you own a large-scale business that you want to grow even further, AliBaba is the right platform for you. It assists in the buying and selling of products in bulk, and that can be beneficial for you as an enterprise.
On top of pairing you with international customers, AliBaba can also provide you with the largest pool of B2B customers. Connect with other businesses and easily increase your leads and conversions. The only downside is the heavy charges for even a Basic membership.
AliExpress came into existence in 2009 as part of the AliBaba Group. It was launched to help Chinese exporters and entrepreneurs sell their goods internationally and expand their customer base. It offers a wide range of products to be delivered all over the world today. The website is quite visually appealing with its white and red interface, and signing up is easier than ever.
As compared to AliBaba, AliExpress is simpler to set up and offers a free store opening. The site only charges commissions, 5-8%, on the actual products sold. Plus, the payment system is fast and stable.
Active since 1995, eBay is an extremely popular e-commerce site that facilitates online merchants in many ways. The listing fee depends on the price of the product and how long you will be hosting it on the site. The most interesting thing about eBay is that it sells products auction style. The worth of a product is worth only what someone is willing to pay for it.
The website is perhaps more user-friendly for large consumers than sellers. But the amount of traffic your product will receive on the website is sure to boost your sales!
Taobao is basically AliExpress’s Chinese twin—they are both parented by the e-commerce giant AliBaba. The website is extremely popular in South Asia with a user base of 500 million! If you are interested in reaching out to this market, you can easily set up a seller’s account just like you would on AliExpress. We can guarantee the sales will shoot up like you could never imagine!
The drawback: the entire website is in Chinese. So while it might suit your customer base, it might be super difficult for you to find your way around it if you don’t know the language. That’s why this giant appears lower in our list.
Flipkart is especially popular in India and other South Asian countries. Like China, India has a customer base that is only actively growing. Selling on Flipkart can give let you tap into this emerging market and boost your sales.
Other features you get as a seller on Flipkart are Flipkart fulfillment, branded packaging, and paid account management. You can also choose to go for their Smart Fulfillment option that can help you rearrange and manage your warehouse properly.
Unlike other online hosting services, brands like Target are driven to offer the best quality products and services possible. This is why they connect closely with their suppliers and build strong relationships with them.
Target focuses especially on small businesses that have the potential to offer tremendous value to their enterprise. They especially focus on underrepresented groups and believe in empowering them as much as possible. Their diverse business relationships include Women’s Business Enterprise National Council, the National Gay and Lesbian Chamber of Commerce, and the United States Hispanic Chamber amongst many others.
As it proudly boasts, Overstock was indeed named one of the most trustworthy companies in the US. With its 30 million plus unique visitors every month, this platform can boost your business just the way you want it to.
With Overstock, you can get flexible partnership options for global artisans, small business owners, and everyone in between. If you choose to partner with them, you gain access to their advertising advisors who can help maximize your business potential. Overstock is not only an e-commerce site but a partner for your business.
11. Best Buy
Last but not least, there’s the Best Buy Marketplace for potential sellers in the North American region. Best Buy believes in the power of numbers. They have a customer base of over 18 million per month, and their e-newsletter has 5.8 million subscribers.
The platform lets you add your products, set your price, and manage your orders properly through the simple and intuitive interface. It’s as simple as clicking on the ‘Apply to be a Seller’ option and following instructions until you’re done—sounds user-friendly enough!
If you still feel confused, they offer a comprehensive training course on how to add your products to their database. Plus, there is continuous technical support on the daily operations and customer service.
Out of these most user-friendly e-commerce sites, you can choose the one that will bring you the most business. It can be difficult to choose where to host your product. But paired with the extensive information we just gave you, the decision may have become a little bit easier.
Depending on whether you have a home-based business or a big enterprise, you can pick whichever site will offer you the most benefits. Or better yet, you can design your own!