Mixpanel vs Google Analytics – Which Analytics Tool Should You Choose?

What is Google Analytics?

Google Analytics is a standard analytics tool that provides an in-depth look into the performance of your website or app. It integrates Google marketing products like Search Console, Google Ads, and Data Studio, which makes it a popular choice for a lot of marketers and businesses.

Google Analytics doesn’t just provide information about how much traffic is being generated; it also identifies the sources of traffic. It tracks the on-site behavior of the visitors to your website. This helps you evaluate areas that are generating traffic and identify areas that can use some modifications. If you know how to use Google Analytics to its maximum potential, you’ll find that it can greatly help you produce targeted content.