Mixpanel vs Google Analytics – Which Analytics Tool Should You Choose?

What is Mixpanel?

Mixpanel Analytics Tool

Mixpanel is a platform that takes quite an unconventional analytics approach. It can be used for both web and mobile devices. It reviews and measures the actions taken by individuals who interact with your website or your mobile application. The tool has been explicitly designed to equally allow small and big organizations to monitor and analyze the behavior of their customers with ease and efficiency.

Mixpanel has a user-centric and robust tracking system that connects the CRMs of the company to the online behavior of actual, real people.

It allows you to send targeted messages to your customers. The result of all this is that Mixpanel helps you understand and connect with your customers on a more personal level.