iSpionage vs SpyFu – Which is the better SEO software product?

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If you are having trouble deciding which tool to utilize to fulfill your marketing needs, it’s best to compare both. This way, you can easily conclude which solution comes with more positive aspects and will be more beneficial to you.

Today, businesses are pouring substantial money into paid search, and thus, competitor analysis tools are gaining more popularity every day.

iSpionage and SpyFu both use spying tools. They formulate strategies by utilizing computer research. They also give you the best keywords that are optimum for your domain by looking at bulk data from various relevant domains.

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While both tools can help you find profitable keywords, get clicks, and understand the conversion strategy of your competitors, there is often a debate on which one is the best. You need to look at factors such as pricing plans and the features these tools provide to make an informed decision. Here is a detailed comparison of iSpionage vs SpyFu to guide you further.

Key Differences between SpyFu and iSpionage

iSpionage

Uncover Your Competitor’s Conversion Strategy

iSpionage is a tool for competitor analysis that helps your brand drive targeted traffic, generate greater leads, and eventually increase conversion rates. The tool spies on your rival businesses and finds out what they do to attract customers.

The tool further provides you with data that includes profitable keywords, competitor SEO keyword lists, advertisement content, and their landing page. You also get to know exactly how much money are your competitors spending on AdWords in a month. It also helps its user-websites gain valuable insights by utilizing PPC competitor research.

Landing Page Design

See Your Competitor’s Landing Page

iSpionage offers exceptional landing page information, along with galleries that are designed by industry professionals. This amazing feature allows you to access millions of landing pages and drive a lot of traffic to your website. Not only are these landing page designs used by top tier advertisers, but they also help you set up a page with a high conversion rate. This feature also enables you to stay connected with the best advertisers that can help you design effective and impressive call-to-action phrases.

Competitor Research Feature

AdWords Competitor Keyword Tool

iSpionage offers a competitor research feature that provides you access to PPC and SEO keyword data for a period of seven years. This includes data from leading search engines such as Bing, Google, and more. Businesses get access to around 45 million domains, 108 million ad copy variations, and nearly 92 million keywords. While this competitor research feature is not as impressive as SpyFu’s, it is still worth using.

Lead Generation

iSpionage provides a lead generation option to its users, which allows them to get efficient advertisers. These expert individuals help you get the best ads for the best cost. You can even filter your desired ads by price and then use them on your domains to increase and optimize the traffic on your site.

Campaign Watch

The main feature within iSpionage, which does the actual spy-work, is campaign watch. It fetches all the ads and keywords used by your competitors to increase traffic on their respective platforms. This helps you learn from their successes and mistakes and allows you to follow the former and avoid the latter.

Every customer goes through a specific process in order to become a loyal and regular visitor of a website. The tools’ full-funnel feature lets you monitor that exact process and follow in the footsteps of your competitor.

You can find out which processes work and implement that acquisition strategy to build your business. You can also track the failing strategies with the worst rates of return to avoid sending your valuable business down the hill. This way, you can benefit from the best conversion per click rate and generate a sufficient income.

Pricing

Get The Competitive Intelligence Tool

iSpionage offers competitive pricing plans with a 30-day money-back guarantee to their first-time customers who download less than 1,000 keywords. Users have the following four monthly and bi-annual plans to choose from:

Starter

$49 – bi-annual subscription/ $59 – monthly payment

The ‘Starter’ pricing plan includes the following services and features:

  • 5 competitor keyword alerts
  • Landing page gallery
  • Competitor traffic value
  • Competitor SEO terms
  • Overlap and unique keyword sorting
  • Ad effectiveness index
  • Keyword effectiveness index
  • 10.000 data exports daily
  • Unlimited competitor keyword search
Professional

$74 – bi-annual subscription/ $99 – monthly payment

The ‘Professional’ pricing plan includes the following services and features:

  • 1 User
  • 3 Projects
  • Ad Copy A/B Split Test Tracking
  • 150 Landing Page
  • Offer alerts
  • PPC keyword monitoring
  • 20 competitor web pages monitoring
  • White-label reports
  • 10 competitor keyword alerts
  • Landing page gallery
  • Competitor traffic value
  • Competitor SEO terms
  • Overlap and unique keyword sorting
  • Ad effectiveness index
  • Keyword effectiveness index
  • 10,000 data exports daily
  • Unlimited competitor keyword search
Advanced

$149 – bi-annual subscription/ $299 – monthly payment

The ‘Advanced’ pricing plan includes the following services and features:

  • 3 Users
  • 10 Projects
  • Ad Copy A/B Split Test Tracking
  • 500 Landing Page
  • Offer alerts
  • PPC keyword monitoring
  • 40 competitor web pages monitoring
  • White-label reports
  • 25 competitor keyword alerts
  • Landing page gallery
  • Competitor traffic value
  • Competitor SEO terms
  • Overlap and unique keyword sorting
  • Ad effectiveness index
  • Keyword effectiveness index
  • Unlimited data exports daily
  • Unlimited competitor keyword search
Custom

They provide a special custom solution for agencies and businesses with unique marketing needs. This plan gives you access to its competitor research and campaign watch tools.

Reviews

As with every product, iSpionage has mixed reviews. Here are some positive and negative aspects that have been reported about the product.

Positive Reviews

While no product can have a spotless record and neither does iSpionage, people do have a lot of positive things to say about it. The best review highlights the outstanding performance of iSpionage. The software understands competitor tactics like no other. It also helps users save a bulk of money by allowing them to adapt to the best marketing processes and strategies.

According to some other reviews, iSpionage is extremely easy-to-use. The paid click advertising and SEO blog posts have helped businesses achieve competitive edges with their rival-companies in a better manner.

Negative Reviews

iSpionage has received quite a few negative reviews when it comes to the reliability factor. Common complaints include that their database isn’t as large as it needs to be. There are alternatives in the market that seem to provide better value for money.

One downside to the tool reported is that it only uses the English language. Lastly, unhappy customers have complained of being charged with the full price before their free trial ended. They believe that this might be the result of miscommunication or faults with the billing process.

SpyFu

Benefit From Your Competitor’s Marketing Strategies

This competitor intelligence tool shows you the secret marketing formula of your competitors to help you succeed in your similar business. SpyFu helps you track your keyword rankings, generate sales leads, and boost your web traffic.  It also helps you build strong partnerships with your customers by providing reliable contact information.

SpyFu helps you achieve all the above through SEO competitor research, keyword research tools, domain leads, top lists, and PPC competitor research. The step-by-step workflow guides provided by the tool allows you to follow through any procedures easily.

PPC Competitor Research

Follow a PPC-Focused Workflow

With SpyFu, you can search for your competitors and the ads and keywords they’ve tested to fulfill their marketing needs. You can learn why some of their strategies failed, and turn it into your own success. The AdWords Competitor Keyword Spy Tool allows you to search for the domain name of your competitor and download all their pay per click keywords. There aren’t any download limits, and the tool is extremely easy-to-use.

You can also keep track of your PPC competitor’s domain bidding by monitoring them using the AdWords platform. You can even find out how your successful competitors alter their strategies and ads with time. This will help you implement optimized marketing procedures. However, if you feel guilty about copying off someone else’s ideas, you can always use the other features that SpyFu has to offer.

SpyFu has advisory tools such as AdWords Keyword Grouping Tool and AdWords Advisor that can provide you with fresh suggestions. You can visualize any keyword you want and test it. SpyFu also organizes the keywords into different groups allowing you to easily find ones relevant to the category you are opting for. The tool also matches keywords that are simply languishing, and thus, helps you save a lot of money.

SEO Competitor Research

A Workflow Devoted To Better SEO

Contrary to common belief, search engine optimization isn’t just about keywords. SEO is also about categorization, backlinks, and the content you are promoting. SpyFu allows you to search for various SEO keywords for specific domains and keep track of each website that is in your niche.

The SEO competitor research feature does everything that the PPC competitor research tool does. However, it does so for SEO rankings. It helps you achieve higher rankings on Google search engine results. One remarkable part about this tool is that it helps you track the SEO keywords’ history. This history is available for every keyword that has been used by every domain that you’ve searched for in the past 13 years.

This allows you to find out keywords that some of your competitors are still benefitting from, and get incredible value for your money. You can also view the keyword rankings over a time period to understand which ones are worth investing in and which aren’t. Lastly, this feature also allows you to utilize influencer marketing and social media networks in order to drive more quality traffic to your landing pages.

Keyword Research Tools

Get Deep Keyword Research

SpyFu provides keyword research tools that filter the searches by various categories. Those include the number of advertisers, SEO difficulty, CPS, and volume. These tools work on objectivity and focus on the click-through rate. This allows the keyword research tools to group keywords in accordance with the niche. Hence you can view the most efficient and profitable keywords that can get the maximum amount of traffic to your site.

These tools fetch results of every single ad that has ever been tested on Google AdWords. They help you identify the most optimum backlinks for certain keywords, and you can get recommendations that are safe for your customers to rely on.

Top Lists and Domain Leads

SpyFu offers domain leads and top lists, which are extremely useful features. They allow you to develop a customized list of domains. You can also filter the list by ad spend, location, industry, social media, and search traffic. This will provide you with a list of domain names that you can easily rely on to get the most number of clicks.

SpyFu sorts top websites into different lists to help you get the best advertisers for those sites by city and state. You can also get the most-searched keywords and the highest CPC for these domains. SpyFu uses Google Keyword planner to provide the metrics and ensures that the highest CPC rankings are taken. The metrics are ranked by the highest search volume.

Pricing

Get Unlimited Access To SpyFu’s Data

SpyFu offers unlimited access to SpyFu data for users. Users have the following three pricing plans to choose from:

Basic

$39 – month-to-month subscription/ $33 – month billed annually

  • 10 AdWords Advisor PPC report
  • 10 small domain SEO report
  • 10,000 top lists results
  • 5,000 weekly tracked keyword rankings
  • Unlimited search results
  • 250 sales leads and domain contacts
  • Unlimited domain overview PDFs
  • Unlimited data exports
Professional

$79 – month-to-month subscription/ $58 – month billed annually

  • 30 AdWords Advisor PPC report
  • 10 medium domain SEO report
  • 30 small domain SEO report
  • Custom branded reporting
  • 10,000 API rows returned
  • 50,000 top lists results
  • 15,000 weekly tracked keyword rankings
  • Unlimited search results
  • 500 sales leads and domain contacts
  • Unlimited domain overview PDFs
  • Unlimited data exports
Team

$299 – month-to-month subscription/ $199 – month billed annually

  • White labeling
  • Unlimited AdWords Advisor PPC report
  • 10 large domain SEO report
  • 30 medium domain SEO report
  • Unlimited small domain SEO report
  • Custom branded reporting
  • 5 user logins
  • 10,000 API rows returned
  • 75,000 top lists results
  • 40,000 weekly tracked keyword rankings
  • Unlimited domain overview PDFs
  • 2,000 sales leads and domain contacts
  • Unlimited search results
  • Unlimited data exports

Reviews

As with every other product, Spyfu also has some mixed reviews. Here are some positive and negative aspects that have been reported about the tool.

Positive Reviews

The majority of SpyFu users have something positive to say about the product. SpyFu has been reported to be stellar. Happy customers believe that it is a great tool, and its features are complete. They are also content with its pricing system.

The tool is praised for its smooth function, its tracking backlinks, paid advertising metrics, complete set of tools for keyword research, and ease of use. It allows you to monitor your competitors and gives information that you can utilize and build strategies upon.

Negative Reviews

The only negative review we found by users is that SpyFu doesn’t always produce the most accurate data.

Final Verdict

So the question remains: iSpionage vs SpyFu – Which is the better competitor tool? When you take the difference in pricing plans of the two and the features that both tools have to offer, SpyFu definitely takes the lead.

While the final premium pricing plans for SpyFu are more expensive than that of iSpionage, SpyFu still has the upper hand. However, the final decision completely depends on your specific marketing requirements. Therefore, we leave it to you to judge which tool trumps the other.

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