If you are looking to spy on your competitors’ businesses and their marketing strategies, this iSpionage review might be just what you need.

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iSpionage allows you to learn the SEO secrets of your rival businesses. It helps in maximizing your visibility on the Web using keywords and bringing targeted traffic to your website.

It also helps you generate better search engine results page (SERP) leads. Moreover, iSpionage helps you increase your conversion rates once buyers arrive at your website.

In this article, we’ll go over various features of the spy software, its pros, cons, and pricing plans. This extensive review will allow you to make an informed decision about whether iSpionage is the right tool for your business.

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Key Features

Easy Usage

Uncover Your Competitor’s Conversion Strategies

The first thing that you will notice about iSpionage is that the tool is extremely simple and easy to use. All you need to do is go its home page and enter the name of your competitor’s domain. iSpionage will give you a report packed with extensive information about your rival’s business. If you have used other similar tools in the past, the user interface won’t seem like anything new to you. The software consists of multiple tabs at the top, and you can click on any of those tabs to view the section of your choice.

The reports are presented in the form of tables or graphs; whichever is more practical depending on the case. This user-friendly graphical user interface helps you easily understand and fetch the specific data you are looking for. iSpionage runs on the cloud. Therefore, there is no need for troublesome software installation on your personal computer. You can simply visit their website, login into it, and use the tool.

PPC Keywords

While iSpionage efficiently reveals information about all the organic keywords used by competing businesses, it also shares the PPC keywords they use. This feature can be extremely valuable if you require important insight into the keywords your competitors are using to reel in visitors.

With the PPC Keywords report, you can view the top search terms that your rival online businesses are including in their advertisements. They are presented in a table and are sorted in a descending sequence of Keyword Effectiveness Index (KEI). Two factors are taken into consideration to find the KEI. One is the date when a potential buyer last viewed the keyword, and the other is the time that your competitor used the keyword.

The time period in which a particular keyword was used is important. The longer your competitor has been running an ad with the exact same keyword, the more the chances are of that keyword bringing in valuable targeted traffic. So, if you aren’t already using that keyword yourself, it’s time to bring it on board!

Along with the Keyword Effectiveness Index, iSpionage also provides you with the following information about your rival’s PPC keywords:

  • Last seen date
  • First seen date
  • Average position
  • Average search volume
  • Cost per click (CPC)
  • Number of ads

Once again, the PPC keyword report also consists of multiple tabs. The default tab consists of results seen on Google, and the other tabs allow you to view results from other high-profile search engines like Bing.

Ads

iSpionage allows you to view the advertisements that your competitor businesses are running. This helps you get some ideas that you can incorporate in your own marketing strategies and efforts. iSpionage’s Ads report tool has you covered. It shows you the URL, description, and even the headline for the top advertisements of your competitors. The ads are displayed in a table and sorted in a descending sequence of Ad Effectiveness Index (AEI).

KEI and AEI are pretty much the same, except for the ad copy factor. In simple words, an ad copy that has been running for a shorter time will have a lower score than an ad copy that has been running for a longer time. The table will also give you access to the keywords that helped in the promotion of the ad. As a single ad can have several triggering keywords, you will have to click an element to view a popup window with the data. The Ads report also shows the following information about your competitors’ ads:

  • Last seen date
  • First seen date
  • Days seen
  • Average rank
  • Monthly traffic

Similar to the PPC Keywords report, this report is also tabbed. The default tab consists of results seen on Google, and the other tabs allow you to view results from other high-profile search engines such as Bing.

Organic Keywords

If you want to find out the keywords that are responsible for bringing traffic to your site from the search engine results page, the Organic Keywords report is there to assist you. Once again, the report is presented in a table form. It is sorted in a descending sequence of the number of keywords that your competitor’s page ranks for in the top 10 Google search results.

iSpionage displays the URL, description, the page title, and even an image of the ranking page. The table also shows the traffic value in dollars, the overall estimated traffic, the position trend presented as a line graph, and the position of the keywords used by your competitor that rank for their page. You also get to view the top five keywords that are responsible for bringing traffic to that page.

You can view more keywords than the top 5 by clicking the orange colored ‘View More’ button located at the bottom of the table. If you don’t wish to see the top keywords for a particular page, you can turn off ‘Keyword Grouping’.

The table is again tabbed with the default consisting of Google results and the other tabs showing Bing results.

Competitors

Know Your Competitors

iSpionage also works to identify your topmost competitor businesses. You have two different ways available to view your top rivals with this tool. iSpionage either shows them based on organic keywords or PPC keywords. With the default report, you get to see all your PPC competitors. The tool lists each of your competitor businesses, as well as their unique, overlapping, and total keywords, monthly budget, average position, and the total number of ad copies.

The list appears in a table. To view the SEO report, all you need to do is click the SEO tab located at the top of the list. You will then see a new table consisting of the domain name of each of your rivals, their SEO traffic value, keyword count, and overlapping keywords. The tabbed report will contain Google results in the default tab, and Bing results in others.

Compare Competitors

Along with all the other amazing features that iSpionage comes with, it also allows you to compare some of your competitors. Moreover, you can compare them with your own website. You can enter up to 3 URLs in the Compare report. Enter the domain names of your rival sites, and if you wish, include your personal domain name as well. Click the ‘Search’ button once you are done. A line graph at the top of the report will highlight the average PPC budget of every site you entered for the past 12 months.

This line graph is the default chart. You can also view the following three charts in the same section:

  • Number of Google Keywords
  • Average Position
  • Average Potential Clicks

In order to switch to a different chart, all you need to do is select it from the ‘Select Chart’ heading. In the next section of this report, you will see a pie chart showing the overlapping keywords of all the sites entered. A table below the pie chart will include a list of all those keywords. This feature allows you to find the keywords that your competitors are using to drive more traffic and which you might be unaware of.

You will also see the top ads for each website entered below the table. Finally, the top landing pages for each of the websites appear at the bottom of the Compare report. You can use that section to gain some inspiration for creating your own landing pages.

Campaign Watch

SEO Rank Tracker

The Campaign Watch feature offered by iSpionage provides users with marketing automation and allows them to optimize their business strategies. First, simply set up a Campaign Watch for your rival business. Then, allow iSpionage to monitor your competitor for any changes occurring in their digital strategy. The tool will then send you reports every week, highlighting its findings. iSpionage is like your virtual assistant. You can expect to see the following kind of data in your weekly report:

· SERP Snapshots

Monitor the appearance of your PPC ads on Google

· Landing Pages

Use the template of your competitor’s landing page to optimize your marketing efforts and monitor any changes in their landing page

· A/B Test Results

Keep an eye on your rival’s split-testing results. This will allow you to see which advertisements are the ones bringing in targeted traffic

· Full Funnel Campaign Details

Know and adopt your competitor’s PPC ads, landing pages, and keyword strategies

· SEM Performance

Automated Competitive Intelligence

Compare your competitor’s search engine marketing (SEM) performance with yours, and monitor keyword rankings, marketing shares, and other important analytics

Pricing Plans

Get The Competitive Intelligence Tool

iSpionage offers a 30-day money-back guarantee on their competitive pricing plans exclusively for their first-time clients who download less than a thousand keywords. It offers the following four monthly and bi-annual pricing plans to its users:

Custom

The custom pricing plan is a special solution provided to businesses and agencies to help them meet their unique marketing requirements. The custom solution provides iSpionage’s users access to their Campaign Watch and Competitor Research tools.

Starter

Bi-annual subscription – $49 / monthly payment – $59

This plan includes the following features and services:

  1. 5 competitor keyword alerts
  2. Landing page gallery
  3. Competitor traffic value
  4. Competitor SEO terms
  5. Overlap and unique keyword sorting
  6. Ad effectiveness index
  7. Keyword effectiveness index
  8. 10.000 data exports daily
  9. Unlimited competitor keyword search

Professional

Bi-annual subscription – $74 / monthly payment – $99

This plan includes the following features and services:

  1. 1 User
  2. 3 Projects
  3. Ad Copy A/B Split Test Tracking
  4. 150 Landing Page
  5. Offer alerts
  6. PPC keyword monitoring
  7. 20 competitor web pages monitoring
  8. White-label reports
  9. 10 competitor keyword alerts
  10. Landing page gallery
  11. Competitor traffic value
  12. Competitor SEO terms
  13. Overlap and unique keyword sorting
  14. Ad effectiveness index
  15. Keyword effectiveness index
  16. 10,000 data exports daily
  17. Unlimited competitor keyword search

Advanced

Bi-annual subscription – $149 /monthly payment – $299

This plan includes the following features and services:

  1. 3 Users
  2. 10 Projects
  3. Ad Copy A/B Split Test Tracking
  4. 500 Landing Page
  5. Offer alerts
  6. PPC keyword monitoring
  7. 40 competitor web pages monitoring
  8. White-label reports
  9. 25 competitor keyword alerts
  10. Landing page gallery
  11. Competitor traffic value
  12. Competitor SEO terms
  13. Overlap and unique keyword sorting
  14. Ad effectiveness index
  15. Keyword effectiveness index
  16. Unlimited data exports daily
  17. Unlimited competitor keyword search

Pros and Cons of iSpionage

Following are some positive and negative things people have to say about the iSpionage tool:

Pros

  • Provides exceptional landing page date
  • Allows users to create effective keyword alerts
  • Gives outstanding keyword suggestions
  • Makes it easy for users to find how their competitors are finding success in the marketing field
  • Identifies long-tail and mainstream keywords effectively

Cons

  • The free account has a lot of limitations
  • Display ads cannot be tracked
  • Serial competitive data isn’t available
  • Sometimes competitors and their data is missing
  • Requires better features for team collaboration

Final Thoughts

Finally, we’ve come to the end of this extensive iSpionage review. With iSpionage, you can beat your competitors by constantly keeping an eye on their marketing efforts and strategies.

While it can effectively get the job done for small businesses, there have been some reports of data limitation. However, iSpionage gives you the best value for your money, and so this tool will suffice until you can afford a better one.

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