If you’re like most people, you’ve probably wondered how to make stickers to sell on Etsy.
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After all, countless people have shared their success stories on how they earned a fortune selling stickers on Etsy.
If you have a knack for art and crafts and want to cash in on it, selling stickers on Etsy is a great idea!
There’s definitely something about opening a pack of colorful little stickers and peeling them off that makes people convinced that they want more and more. So, if you’re designing something unique and eye-catching, it’s sure to get people’s attention.
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In this definitive guide, we’ll tell you everything you need to know about how to make stickers to sell on Etsy.
Must-Have Items to Run a Sticker Shop on Etsy
If you’re planning to start a sticker shop, there are some essential items that you absolutely can’t do without.
1. Cutting Machine
This is the first thing you need to start making stickers. These machines cut your sticker sheets allowing each sticker to peel off the paper separately. There are a variety of options on the market that you can choose from and more are coming out each year.
Cricut, Silhouette and eClips are some of the market giants that have a range of machines to fit your cutting needs and budget. However, you will need to do a little bit of research before you make a purchase. The prices vary greatly based on the model and features. These machines also require routine maintenance and a few items to function properly such as a cutting mat. The rate of replacement of tools depends on how much you use them and how well you take care of them.
Another critical item you will need is a printer. After all, the quality of your finished product is directly related to the quality that your printer produces. So, if you’re very serious about a sticker selling business on Etsy, you may want to invest in a more professional, quality and cost-efficient printer.
There are a few things you should consider when buying a printer including the ability to print on glossy paper, the cost of the ink, ease of use and customization options and added scanning function. HP, Epson and Canon are some of the best printer companies that you can look into.
With printers, there’s also the mandatory requirement of ink or toner. Toner cartridges are typically more expensive than ink cartridges but they can last for up to 1000 pages or more.
3. Graphic Design Software
Whether you decide to draw your own graphics or outsource your clipart, you will need a graphic designing software to produce sticker sheets.
Expensive design software like Adobe Illustrator and Adobe PhotoShop can cost several hundred dollars to buy in full. You can also opt for monthly installments. The best thing about these kinds of software is that they come with some of the best features to design and edit eye-catching images.
There are also some free and open source alternatives online such as GIMP, PhotoPea and AutoDesk SketchBook. GIMP comes with a huge array of high quality functions for editing and creating your own artwork from scratch. It’s one of the top-rated free alternatives to Adobe Photoshop. It can work with a number of operating systems including Linux and Windows.
Using Free Commercial-Use Images and Buying Graphics from Other Artists
In addition to using graphic design software, some artists also leverage other options for designing stickers. These include using free commercial-use images online.
Free images can be a great way to save money and add to your collection of resources. However, you have to be very careful about not breaking any copyright laws. Some licenses state that the item is free for commercial use but upon reading the fine print, you find that it’s only acceptable for digital use, not for printed media. So, you must go through the end user license agreement thoroughly before using an image.
You may also be familiar with the term “public domain.” These are images that never had any copyright applied to them. These also include images for which the copyrights expired long ago. Thus, they are safe for commercial use. Just double check the license agreement on each individual image that you download.
Another option for getting your stickers designed is purchasing graphics designed by other artists. This is a good way to include diverse styles, designs and textures to your sticker shop. You can find a number of artists to partner with at a relatively cheap rate. However, be aware of their terms and conditions as some may require attribution on the final product listing. Others might limit the number of items you are allowed to sell in a given time.
4. Sticker Paper
Sticker paper is another essential item for your sticker selling business which will determine the final quality of your product. There’s a variety of material available out there but the two most popular options are standard mate and glossy paper. Matte vinyl is also growing in popularity these days.
You also need to look at some other factors like the adhesives available, such as removable or permanent, if they have pre-printed black slits or printed logos on the back, how well they are drying, etc. We recommend that you try two or more papers and cut and print on them before you choose the one that works best for you.
A lot of companies sell bulk sticker paper and provide free samples to potential customers. You can request free samples and do a test-run using your printer and cutting machine to see the end result.
5. Packaging Material
Transparent cellophane bags are a cheap and easily available packaging solution that most shop owners use to package their products. Multiple sticker sheets can be packed neatly and professionally in a cellophane bag. There are plenty of cellophane bag sellers so explore the market to find the best deal.
You will also need envelopes or rigid mailers to pack your finished product for an extra layer of protection. These ensure that the sticker sheets do not get bent or damaged.
Step by Step Guide on How to Make Stickers to Sell on Etsy
Selling stickers on Etsy can be a lucrative option. However, before you set up your shop, you need to know how to make stickers to sell on Etsy.
Here are some basic steps that you must follow:
1. Brainstorm for Some Design Ideas
You should have some sort of initial idea or inspiration in mind when designing a sticker on your own. The idea could be related to the latest trends, a specific color palette, or something totally out of the box.
Once you’ve finalized the artwork, it’s important to run a test print to verify your selection of colors and overall look of the sticker.
2. Select the Sticker Size
The next step is deciding on the size of the sticker. If you’re making stickers for a particular purpose such as planner stickers or notebook stickers, have an idea of the most commonly used dimensions and then size your stickers accordingly.
Once the final size is selected, add a tiny amount of extra width and height to your sticker design, at least for ‘full-bleed’ stickers that are not going to have white borders.
3. Design the Sticker
Stickers should be designed at a minimum resolution of 300 dpi and the final image should be saved as a PNG file to mitigate the risk of loss of quality. The PNG format preserves the integrity of your images down to pixel perfection.
4. Determine Sticker Sheet Size
Your sticker size and sheet size will determine the number of sticker images that can fit on to a single piece of sticker paper. You will have to open your cutting machine software to know exactly how much space you have to work with. You should also factor in the size of cellophane bags and other packaging material that’s available to you.
5. Print and Cut Your Sheets
Once you’re done saving images as PNG files, you should import them into your cutting machine software and move on to the next step of creating cut lines. This can be done using the built-in trace and offset tools in the software.
Next, use the print option within your cutting software and adjust printer settings for the right type and size of paper. Once printed, follow the cutting machine’s instructions to start the cutting process. You’ll then be ready to price your stickers and list them on your Etsy shop.
It’s important to remember that this entire process definitely requires some trial and error along with plenty of practice. Only then will you be able to get consistently good print and cut results.
We hope that this guide will come in handy in your journey and that you now know how to make stickers to sell on Etsy. With creative and unique designs and sharp marketing skills, you will hopefully be making hundreds of dollars in no time!
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