Looking for expert tips on how to get Etsy sales?
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Etsy is an online marketplace for small business owners where they sell their creative and unique products. There are more than 198 million sellers on Etsy who work hard to make a name for their products on a global platform.
Standing out can be a challenge when there are so many sellers on Etsy. Each seller comes with their own unique products, and you must do something different if you want to be noticed.
If you, too, are looking for answers on ‘how to get Etsy sales,’ then you’ve come to the right place.
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In this article, you will learn all about how to get sales on Etsy. Follow these expert tips to be a successful seller and increase your profits.
How to Get Etsy Sales
1. Start Right
It is important to have a business strategy in place right from the start. Read as many articles as you can about how to start a store on Etsy. Read beginner guides and find out all the important things that you must take care of when starting a store on Etsy.
2. Create Customer Profiles
Just as any other marketplace, you must create customer profiles before you start a store on Etsy. You should know who your potential customers are. What is their age and gender, and where do they hang out online? Find out what they are looking for and then offer your products to them.
3. Work on Your Keywords
Your products will not show up in the search results if you haven’t used the right keywords. The right keywords help drive traffic to your Etsy shop. You have to be found to be able to make a sale. Don’t lose this opportunity. Make the most of it.
Use the space in the listing title intelligently. Also, create a perfect description of your product that romances the readers into buying your product. Poorly written descriptions and not-well-thought-out titles will only harm your sales.
4. Write Details About Your Product
Don’t leave it to the customers to understand what your product is all about. You must describe it in detail so that they cannot file any disputes later on. A number of buyers on Etsy take advantage of the sellers who haven’t described their products in detail. And, Etsy usually stands with the customers since the seller did not give enough details about their products.
Therefore, it is important not to leave any doubts in the minds of your customers. Attach as many pictures as you can of your products and describe them in detail.
5. Be Creative
Being successful on Etsy is all about being creative. You cannot survive for long on Etsy if you are not creative. Similarly, don’t trick customers into buying your products by using images that are not yours. This will only land you into trademark and copyright infringement issues and may even lead to the shutting down of your store.
6. Sell Quality Products
It has become difficult to compete on price as there are so many sellers from Asia selling their products at cheap rates. The only way you can win customers is by offering high-quality products. You can’t aim for the lowest price as you are not a bulk manufacturer.
Thus, focus on creating high-quality products instead. Your customers will keep ordering more from you when you send them high-quality products each time.
Also, ask your customers to share their feedback on social media. This will increase your brand recognition and hence your chances of getting more orders.
7. Work on Customer Experience
The success of any small business depends on the rapport it builds with its customers. You don’t have a lot of opportunities to engage with your customers when you are running an online store. Therefore, you must create a great customer experience whenever you can.
If you want your customers to remember you and come back for more, then you must give them a memorable and personalized customer experience.
8. Stand Out
Showing up in a potential customer’s search results is just the first step towards making a sale. There are other sellers that show up in their results with you. How do you stand out from all these sellers?
As a seller on Etsy, your goal should be to look like the best seller out there. Photography is very important when it comes to selling on Etsy. Your photographs will tell the customers about your products. As humans, we are naturally more attracted towards beautiful things. Thus, make sure you have some great product photos to capture the attention of Etsy users.
9. Send Them a Business Card
Include your business card when you get an order on Etsy and send the package to the customer. The business card should have your website address, social media handles, phone number, or address. This will reduce the chances of your customers going to your competitors on Etsy.
Remember, Etsy is an open competition field. You cannot expect your customers to stay loyal to you when there are so many options available to them. Thus, it is best to bring them to your own website so that the chances of them going to other sellers are minimal.
10. Understand Copyright and Trademark Laws
You must have a thorough understanding of copyright and trademark laws before you create your Etsy store. Etsy is very strict on its copyright policies. Therefore, instead of having your store shut down, you should spend some time on licensing your products.
Again, don’t try to use someone else’s work disguised as your own. It never works.
11. Work on Those Product Descriptions
As mentioned before, product descriptions are your chance of romancing customers into buying your products. They must be descriptive and use as many keywords as possible. This will not only boost your SEO ranking but will also make it easier for your customers to know about your product.
Try to remove all kinds of guesswork for your potential customers. State everything about your product in its description. Think about what questions a customer will have in mind when ordering this product. Answer all these questions.
12. Insert the Right Dimensions
Remember, when asked about the dimensions of your product, you must enter the size when it is packed for shipping. If you only add the dimensions of your product, shipping will be charged accordingly, and you will lose money.
You can have some different sized boxes with you to get an idea about the size of the item. This will help you calculate the right cost for shipping that can be recovered from the customer.
13. Don’t Take It as a Hobby
It is important to take your store at Etsy seriously. You are not going to make sales and profit if you don’t care much about it. Take it seriously if you really want your business to flourish. Again, work on your photography skills because your product photos are all a potential customer sees before ordering.
14. Create a Mailing List
Just like any other platform, a mailing list also comes in handy on Etsy. Email lists can help you engage with your customers and send them information about new products. You can also give them discounts in return for their email addresses. This is how your list will grow.
15. Keep Time for Packaging
As mentioned before, you must put in some extra effort to win over your customers. And packaging can be a great way to do that. You must keep some extra time for packaging your products. Spend time on tiny details. Your customers will love the personalization and will appreciate you for it.
Does your brand packaging make you stand out from the crowd? Is there enough customization that makes the customers feel valued? Or is it something that will be ignored and quickly discarded?
Your brand packaging can enhance your customer’s experience. It also increases the chances of social media sharing, which can help bring more customers to your Etsy store. Don’t shy away from putting some extra efforts into the packaging to create a unique and personalized customer experience.
16. Use Social Media
If you assume that your products will sell on Etsy just because you’ve put them out there, then you are mistaken. You cannot succeed if you are just on Etsy. It doesn’t work in isolation. If you want to sell something, you have to market it. And there is no better medium to market your products than social media.
Social media and Etsy go hand in hand. You can use these mediums to generate traffic to your Etsy store. It will give your business the exposure it needs. It will also increase engagement and traffic to your store, and that is what you need to be a successful seller on Etsy.
17. Ask for Reviews
Ask your customers to write reviews of your store. It is even better if they can attach a picture of the product that they received and loved. A store with positive reviews is likely to get more sales than a store that doesn’t have any reviews.
In addition to writing reviews on Etsy itself, you can also ask them to write reviews on other forums. This will generate more traffic to your store and will ultimately increase your sales.
18. Add More Products
Continue to add more products to your range if you wish to succeed on Etsy. You will see an increase in your sales every time you add new products to your store. However, you must choose a niche which doesn’t have a lot of sellers.
This will also give you more options to sell. It’s even possible that new products will sell better than old products after you’ve made a good name for yourself. Thus, keep adding more products, but make sure that they are of high quality.
19. Renew Your Listing
Your listing renews automatically once you have made a sale. But your search results will be impacted negatively if you don’t make a sale within a week. You will not appear on the first page of search results even when you are using the right tags and photographs.
Thus, you must stay relevant and renew your listings so that you can appear in the search results.
20. Get Help from Automatic Ads
If you haven’t done it yet, turn on automatic ads. It will only cost you 4 cents per click but will increase the exposure of your products. Automatic ads are a great investment if you want potential customers to find your products. They increase your clicks, traffic, impression, and sales without costing a lot.
21. Build Trust Among Your Customers
One of the easiest and the most effective ways of building trust among your customers is to include social proof on your Etsy store. Social proof is anything that can help build trust in your business among potential customers.
It includes case studies, ratings, media coverage, endorsements, reviews, etc. The best thing to do is to ask customers to add reviews with photos of them using your product. These things might seem small, but their effect on your store’s public perception cannot be understated.
22. Work on Your Email Marketing
You can’t let go of your email marketing campaign even if you are starting a store on Etsy. In fact, they go hand in hand. Make use of your email marketing campaign to get more customers to your Etsy store. This will increase traffic to your store and will ultimately increase sales.
23. Promote Your Products on Pinterest
Invest time and effort in marketing your products on Pinterest. Etsy and Pinterest customers have a lot in common. You can add photos of your products on Pinterest and divert traffic from Pinterest to your Etsy account.
24. Create Honest Policies
You must write clear and honest policies that customers must follow when they shop from your online store. From shipping details to returns and exchange conditions, mention everything in the store policy. This will save you a lot of hassle, and you and your customers will also be on the same page from the get-go.
25. Launch Your Own Website
While you sell your products on Etsy, it is advised that you also create your own business website. This will give you more control over your policies. In addition, you will also be able to create a more personalized user experience.
26. Focus on Customer Service
Customer service is as important on Etsy as on any other platform. You must focus on providing excellent customer service to your customers. This will not only keep them coming back for more but will also help you get positive word-of-mouth marketing from your happy customers.
27. Protect Your Products
Your products are your property, and you must make sure that they are protected. A lot of Etsy sellers learn this the hard way when they see their designs or products being copied.
Thus, when you have completed your artwork or design, the first thing you should do is register it as your intellectual property. This is a pretty straightforward and inexpensive process. It will allow you to take legal action against anyone who tries to copy your work and pass it off as their own.
28. Learn from Etsy Support
One of the best things about Etsy is that it offers a lot of support to its sellers. You can learn a lot about marketing and branding from Etsy support. There is a complete Seller Handbook on Etsy that can help you out.
29. Set Specific Goals
Just like any other business, you should also set specific goals for your Etsy store. Set specific short and long term goals and then work hard to achieve them. Create a mission and vision for your business and work on achieving your goals with a clear focus in mind.
These were some simple tips on how to get Etsy sales. Start your online store on Etsy and bring your creative and unique products out in the world.
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