The Google Analytics vs Kissmetrics comparison is one that often comes up when people look for the best analytics tool for their websites.

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While Google Analytics is still the king in the analytics tool market and has been for a number of years, numerous analytics tools have been making their presence known lately. Kissmetrics is one of the more prominent ones and has even been compared to Google Analytics.

Features of Google Analytics

Google Analytics Webpage on a Computer Screen

Google Analytics came into existence about a decade ago. It is a popular tool that is used to obtain detailed insights about the people that visit your website. Since it is used by website owners who are looking for an in-depth analysis of their traffic, beginners often find this tool tricky and difficult to understand and use.

If you have just launched your website, you may want to opt for a simpler analytics tool. However, if you want to continue with Google Analytics, you should sign up for some Google Analytics training courses to understand how to use the tool.

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Google Analytics doesn’t just provide information about the number of visitors on your website; it also helps you see where the visitors are located, what device they are using to visit your website, and much more.

With the help of Google Analytics, not only do you know your audience thoroughly, but you are also able to create content based on the information this tool collects – information that can help you create more targeted content. Due to this in-depth analysis of a website’s audience, Google Analytics is a favorite among larger websites and websites that cater to a particular niche.

Features of Kissmetrics

Kissmetrics is breaking the internet for all the right reasons. It is a great analytics tool for your website that is available at a very affordable price. It is a business intelligence platform that allows users to monitor and enhance all the elements that are important for the success of a business.

Kissmetrics collects valuable data, converts this data into insights, and helps you establish marketing strategies and improve your existing practices. With its advanced analyzing capacity and customer tracking, you can use this tool as a conversion rate optimizer as well. With Kissmetrics, you can track your website traffic, customer trends, and generate business-related interpretations.

Google Analytics vs Kissmetrics

This Google Analytics vs Kissmetrics comparison will give you a clear picture of where the two analytics tools differ, the areas in which the tools are superior to each other, and at the end of the day, which tool is a better option for your website.

1. Track People Instead of Just Page Views

Although Google Analytics comes with a feature to track people, the feature needs advanced knowledge to be implemented. Kissmetrics makes tracking people a lot easier. Each page view is linked to a specific user. Every last piece of collected information is connected to a real user. You can analyze every page view to see the roots of the person that visited your website.

If you wish to know what each visitor of your website did before or after they visited your website, Kissmetrics can get that information for you. The ease of using this feature is what makes Kissmetrics a great choice for people who wish to have in-depth analytics about their website visitors without the need for any sort of advanced knowledge.

2. A/B Testing

Both Google Analytics and Kissmetrics do not come equipped with a built-in A/B testing feature, but both allow the integration of this feature from third-party tools. Google Analytics imports A/B testing data from third parties like Google Optimize and prepares reports for you to analyze.

Kissmetrics also make use of third party tools for A/B testing, but what makes Kissmetrics better are the reports it makes. The reports of A/B testing that Kissmetrics generates display the data in an easy-to-understand way. This really helps when it comes to analyzing the data and making assumptions and comparisons based on it.

3. Activity Reports

Google Analytics often reports spikes in traffic, but it does not give information as to what brought about the spike. On the flip side, Kissmetrics not only tells you when there is a surge in the traffic to your website but also helps you see which event or activity resulted in that surge. A spike in traffic is good for businesses, but without the knowledge of what brought it, you may not be able to sustain it for very long.

4. Automatic Behavior-Based Emails

The enhanced e-commerce tracking feature of Google Analytics allows users to view the behavior of customers when it comes to the purchase funnel and keep track of people who added products into their cart but did not make a purchase.

You can use this data to remarket these products to this specific group of your audience through Google Adwords. However, this is the only way you can make use of this data.

With Kissmetrics, you can use this data to target the specific group of your audience and send them emails reminding them that they’ve left items in their cart without actually making a purchase.

This is a great way to get customers to take action and either follow through with the purchase or remove the items from their cart. Kissmetrics is not just a reporting tool like Google Analytics; it can also take actions based on the data collected to improve not only your business but your relationship with your audience.

5. Monitoring Your Most Important Customers

There is a specific segment of customers that is important for your business. These are the customers that are regular visitors to your website and buyers of your products and services.

With the help of Kissmetrics, you can keep track of these valuable customers. Kissmetrics allows you to define different groups of visitors into populations based on specific activities. This helps you keep track of the activities of all your customers, especially those whose activities you wish to keep track of.

Google Analytics does not allow you to carry out such a specific and in-depth analysis of your audience.

6. Event Tracking Setup

Event tracking with Google Analytics is quite a difficult task. If you wish to add a specific event to Google Analytics, you are required to add the code for the event on your website. This is rather intimidating for people who are not well-versed in coding and programming.

However, Kissmetrics is based around events. As such, it is very easy to set up events on Kissmetrics. Once you have set up an event, you can then set up cohort analysis, funnel reports, A/B test reports, and people reports. If you are not a programming pro, Kissmetrics is an ideal choice for you.

7. Searching People with Similar Characteristics

Grouping based on their activities and characteristics greatly helps you when it comes to creating content for your website. Google Analytics does not come equipped with this feature, but Kissmetrics allows you to search for people with similar characteristics. Searching for people who have similar characteristics will help you identify the actions that create more engagement on your website.

In the Google Analytics vs Kissmetrics debate, Google Analytics is focused on web-analytics and is suitable if all you need are detailed traffic reports.

However, if you need a tool for customer behavior analysis and audience-specific data collection, then Kissmetrics is the better option for you. If you really want your website and business to grow in the online sphere, then using Google Analytics and Kissmetrics together is the way to go. Google Analytics will make up for the features that Kissmetrics lacks and vice versa.

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