A Facebook and Amazon affiliate marketing strategy guide is becoming a common necessity for affiliate marketers today.
As social media networks are rapidly taking over the internet world, affiliates require knowledge about incorporating them into their money-making marketing processes.
Amazon affiliate marketing is one of the best ways to generate loads of money by promoting services and products offered by other brands and companies. These can be the ones you use, or think that your audience members can greatly benefit from.
While affiliate marketing is a great way to monetize blogs and websites, some marketers don’t have an established platform to execute this method of earning an income.
Even if you do have a website with thousands of people visiting it every day, it can’t be compared to the millions and billions of monthly active users on social media networks today.
For this purpose, the use of networks like Facebook is gaining more and more popularity every day. Facebook, through its advertising network, allows you to reach a large audience without having to go through the hassle of creating your own community of like-minded individuals.
However, it’s important to gather all relevant knowledge related to this process so that you don’t end up going against Amazon’s or Facebook’s guidelines. Here is our Facebook and Amazon affiliate marketing strategy guide to help you get started:
Important Factors to Consider When Using Facebook for Amazon Affiliate Marketing
When it comes to advertising and marketing services and products, Facebook can be a tricky place.
Facebook’s terms and conditions regarding branded and promoted content keep changing quite frequently. This change directly affects the methods in which you can promote Amazon affiliate links on Facebook without getting into any trouble with them.
Consider the following important factors and pieces of information before you dabble in Amazon affiliate marketing through Facebook:
Posting On Your Business and Personal Pages
Posting affiliate links on your business pages or personal profiles doesn’t go against Amazon Associate’s or Facebook’s Terms of Service. However, if you are using a different affiliate network, you need to make sure of what their Terms of Service state regarding this matter.
One of the best methods to reach more potential customers is sharing your posts on your personal profile, or placing them on your Facebook business page. This allows you to reach a customized audience that you know will be interested in particular services or products.
Moreover, your friends and family can play a part in helping you increase your business by using your affiliate links. They can also help you expand your business by liking, commenting, and sharing your posts. This, in result, can increase your conversion rate and eventually help you earn more money.
Facebook’s Branded Content Policy
When it comes to Amazon affiliate marketing using Facebook, the social network’s Branded Content Policy is not very clear. The policy states that only those profiles and pages that are verified with the blue badge are eligible to post branded content. This content includes information about products and brands from third parties. While this does sound a lot like affiliate marketing, Facebook further explains that it, in fact, isn’t.
“Branded content is influenced by or features a business partner for an exchange of value,” This definition clearly distinguishes the practice of promoting branded content from affiliate marketing.
Every time you post branded content, Facebook requires you to tag the third party’s page in order to disclose the relationship. It’s good practice for Amazon affiliate marketers to adopt this practice just to be on the safe side.
Importance of Full Disclosure of Affiliate Links
Every time you post an affiliate link on your Facebook page or profile, you’re actually promoting the service or product that you’ve posted the link to. These services or products come from a third party, and you get paid for every purchase that is made through your affiliate link.
The Federal Trade Commission has strict policies regarding the disclosure of those products, and so does Facebook. In case of Amazon affiliate marketing, Facebook requires transparent disclosure. While placing an affiliate link in your posts on Facebook, you have to be clear about the fact that you will get paid if a customer purchases the product by clicking on your link.
While there is no particular terminology to disclose the links that you post, you have to clear that they are affiliate links. A simple “This is an affiliate link” in your post will suffice.
Using Facebook Ads for Amazon Affiliate Marketing
Using Facebook and Amazon links is a great way to get ahead in your affiliate marketing career, and increase your affiliate sales. However, one important thing to remember is that Amazon doesn’t allow you to promote Facebook posts that contain affiliate links within them.
This means that while you can place affiliate links within your posts, you can’t promote them using Facebook Ads. With that said, you can certainly use Facebook Ads to promote the content published on your site which contains Amazon affiliate links. This way, you aren’t promoting direct links. This practice will allow you to create awareness of your site, and automatically increase your conversion rate.
Linking Amazon products and using Facebook Ads to promote those affiliate links is unacceptable, and you can get booted from the Amazon Associates Program. However, we can’t say the same for other affiliate networks. Facebook might allow the practice if the affiliate links provided by those programs fall within Facebook’s advertising guidelines. Facebook typically doesn’t allow promotion of adult, unsafe, and illegal products.
How to Generate an Income Using Facebook and Amazon Affiliate Marketing Strategy
Now that you are clear on the rules that you need to follow while using Facebook posts to promote Amazon affiliate links, let’s move to the next step. Rather than simply posting an affiliate link on your profile or page along with a few related words, use the following simple tips to garner more attention and make more money through the process:
Incorporate Images in Your Promotional Posts
It’s easier to grab the attention of potential customers through images rather than using simple text posts on social media networks. Most users scroll past these long paragraphs of text, and don’t even bother giving them a second glance. However, photos are eye-catching and easier to grasp than text posts.
As they say, a picture is a worth a thousand words. To have more customers click on your link, create an image gallery. Post attractive images of the product or service you want to promote along with detailed review or explanation of every product. Follow these details with your affiliate link. While grabbing attention is of the utmost importance when it comes to increasing your conversion rate, make sure your profile or page doesn’t look like a scam.
Posting the same type of images frequently can be disadvantageous for you. You could risk losing valuable followers who might not be interested in viewing only promotional content. Incorporate your promotional links with genuine, entertaining, and engaging content that will help you keep your potential customers engrossed and interested.
Take Help of Videos
Your potential customers are more likely to turn into buyers if they trust you. Creating a tutorial video helps them realize that you have also used the product yourself and your reviews aren’t just scams. The more versatile your Facebook promotional posts are the better.
Adding some video content to your affiliate posts will increase your chances of drawing in a more interested audience. You can engage with your audience through live videos, and answer their questions in real-time. You can place your Amazon affiliate links to the variety of products you talked about or used in your videos.
On top of that, you can also post your affiliate links in the comment section of your video. The users who turn to the comment section for questions related to the products featured in the video will have an easy way to visit Amazon for more information regarding the product. Once they are clear about everything, they can make a quick and easy purchase, and help you make a great commission out of it!
Post Links to Your Website on Facebook
Along with posting Amazon affiliate links directly on Facebook, you should also promote your website that contains those links on your personal profile or business page on Facebook. Make sure that along with the link, you also post meaningful written content and attractive pictures to make your promotional posts really attention-grabbing.
This will help you gain a higher post reach. You can write details about the content on your website. Write what your website is about, how it can help your audience, and don’t forget to mention some of the products that you think your readers can benefit from.
Create a Facebook Group
It is possible that your Facebook group will receive way more engagement than your Facebook pages. While it is equally important to have a page, create a group side-by-side for some additional engagement from your valuable followers who are interested and invested in your business.
Facebook groups also allow you to have meaningful conversations with your audience. As the admin of the group, you get to enjoy being in power and establish yourself as a figure of authority. This will also allow you to promote your affiliate links to a community of like-minded people. You can help them learn how and why to use specific products, and endorse them with your expertise.
Your Facebook and Amazon affiliate marketing strategy guide comes to an end here. While these two platforms make great partners for your marketing business, it is important to follow the guidelines for both. Remember to be transparent with your potential customers in your use of Amazon affiliate links to enjoy the benefits that come with it!