Earnify — One of the Best Programmatic Native Advertising Platforms


Anyone who has tried their hand at native advertising would be familiar with the name of Earnify.

As competition grows day by day, finding the right advertising platform to promote your products and services has become more challenging. If you are not experienced in the field of native advertising, all your hard work may be in vain, and you may end up losing all your money.

What is Native Advertising?

Native advertising involves placing ads that look, feel, and function like the content of the website in which they are featured.  

Unlike flashy banner ads, native ads don’t look like overtly promotional disruptive marketing tools but a part of the natural flow of a website’s content. Because the purpose of native ads is to blend into the website, hence this form of advertising is called “native” advertising.

“Consumers are 25% more likely to engage with a native ad when compared to a traditional banner advertisement,” Kyle Ryan, the CEO of Earnify, told Forbes. “Even more impressive is the fact that 53% of native ad engagement is positive, which helps to build credibility and a great brand experience.”

What is Earnify?

Earnify is a native advertising Demand Side Platform (DSP) that is connected to several Supply Side Platforms (SSP), like Outbrain and Taboola, via OpenRTB. These types of platforms are where Earnify gets the traffic for your advertisement campaigns. Since it is a DSP, it not just brings in huge traffic but also does it in a small amount of time.

Earnify is a relatively new ad platform and was first introduced in 2014 as the best self-serve native advertisement network in the market. It currently has over 800 active advertisers and more than 9000 active campaigns.

This is a wonderful Demand Side Platform that connects you to all major online advertising networks and runs and manages hundreds of billions of bid requests each month across its network of publishers. Experienced advertisers particularly like to benefit from Earnify by balancing their native media spend.

This is a great Demand Side Platform that can help you achieve you increase the reach of your campaign much quicker.


How Does Earnify Work?

Earnify is integrated with virtually all major native advertising platforms which allows you to run and serve your campaigns better and in real-time over multiple platforms, all from a single place. This is what makes working with Earnify so convenient.

Getting started with Earnify is quite easy. They have an excellent customer support system that offers help at all times, so it is easy to understand what to do.

To start working as an advertiser on Earnify, you need to:

  • Create an Earnify account by filling in your basic details.
  • You should click on the “advertiser” option.
  • You will receive a confirmation and activation email that will prompt you to log in to your dashboard.
  • Once logged in, you can see the menu on the left.
  • You can create your native advertisement by adding text, headline, images, and such.
  • Shape, configure, and customize your content based on your product from Earnify’s backend.
  • Go live and start receiving traffic from premium publishers.

Requirements for Advertisers to Use Earnify

Earnify has specified many criteria on their website but users can also learn more by contacting their customer service team. However, some of Earnify’s most important requirements for advertisers include:

  • Posting advertisement that is family-friendly. That means the ad should not contain any adult, pornographic, or spam content. This also bans promotion of alcohol and illegal drugs.
  • The ads should not promote violence, offensive language, or hate speech and should not contain material deemed illegal like illegal online gambling, counterfeiting money, or how to build a bomb.
  • The ad content should not violate any copyright laws and should not contain any pirated content, viruses, worms, Trojan horses, or cancel bots, among other harmful programmes.
  • Advertisers must be over the age of 18 or over the age of legal consent where they live.
  • The claims and statements made by any ad should accurately reflect the product or service they are marketing.
  • The advertisement campaign should not violate any laws or regulations, including using false or deceptive marketing tactics.
  • Advertisers will also be solely responsible and liable for all ads delivered to Earnify and will hold Earnify harmless from any damages arising from the use of their marketed product or services.
  • Advertisers should make proper payment to Earnify before starting their ad campaign and should agree to pay Earnify for all ads on a cost-per-click basis.

If any of the above rules are violated, Earnify reserves the right to pause the advertiser’s ads and suspend their account.

Earnify Offers Native Advertising Format

Ad Formats Offered by Earnify

These days, disruptive and in-your-face banner ads have become less popular as they are perceived to reduce the user experience. Due to this, major ad networks have started using modern ad formats to get better traffic. Earnify also uses the most in-demand ad format, which encourages a higher click-through-rate and more leads.

Earnify provides native advertising as its key ad formats to its advertisers. Its two major ad formats include native widget ad units and exit overlay units. The exit overlay ads provide the added benefit of running on the intent of the user and shows itself only when the user is exiting the browser.

These high-impact native ads perform wonderfully to convert high amounts of traffic on your website.

Earnify’s team works on these native ads to provide a robust advertising experience. Since the platform only works with premium websites, it brings in high-quality traffic from the U.S., U.K., and Australia. However, since Earnify has a global reach, it can run advertising campaigns all over the world as well.

Since native advertisements are content-driven, they are capable of converting a huge amount of traffic for any campaign. Earnify delivers all your ads to the relevant places, and hence, you can be assured of a great user experience from their network.

Ad Networks Connected to Earnify

Earnify is connected to many of the most popular ad networks in the world, including:

  • RevContent
  • Taboola
  • Sharethrough
  • Outbrain
  • InfoLinks
  • MGID
  • Admatic
  • Ligatus
  • Smart AdServer
  • Adsterra
  • Pubmatic
  • LiveIntent
  • AdsKeeper

Best Converting Niches for Earnify’s Advertisers

The top best performing niches for Earnify’s advertisers are:

  • Ecommerce
  • Finance
  • Nutra
  • Health
  • Relationship and dating
  • Beauty

Best Features of Earnify for Advertisers

There are several reasons why advertisers should join Earnify:

Earnify’s Ad Targeting Options

Earnify is renowned in the industry for targeting only relevant traffic and bringing in unbeatable revenue rates. The quality of their traffic is superior, which means a good deal for both the advertisers and the publishers. When you join Earnify, you will see superior targeting options like country, device, website, etc.

With Earnify, you can rest assured that your targeting reaches potential customers, and you will have an increased conversion rate and ROI. Additionally, the platform allows you to put a tracking code so that you don’t miss any of your conversions or your return on investment.

Their conversion tracking system also favors publishers that generate the most converting leads for advertisers. Also, if you are already buying leads from Earnify’s supply partners with help from their real-time bidder, you can purchase more. Plus, when you are using a DSP instead of a single native advertising platform, you get a single consolidated billing in your account.

Comprehensive Reporting Through Dashboard

Earnify’s advertiser dashboard is a comprehensive one-stop place where you can see all the data and reports relating to your ad’s performance. The dashboard shows you how much you spent in a single day and how many clicks and impressions your ad received.

Additionally, it also gives you a reporting on how much traffic was generated from different countries and platforms. Besides that, they also provide detailed reports on your analytics and all other data relating to your funds and campaign. This can help you optimize your ad campaigns for even better performance.

Global Reach

Since Earnify is a DSP, it works with hundreds of advertising networks, which results in a huge global reach. Since the platform only works with premium publishers from all over the globe, it guarantees better conversion. If you want proof, Earnify delivers almost 400 billion global impressions every month, which shows how vast its network is.

Easy to Use

Earnify is a relatively easy to use self-serve network, which enables you to easily create and manage your ad campaigns and drive high-quality traffic to your website.

The signup process is also quite simple and only requires you to fill up a few basic details on an online form. Once your form is submitted, you can get instant access to your Earnify account.

Customer Support

When it comes to customer support, Earnify does not disappoint. If you have any questions while setting up your account or campaign, all you need to do is contact their support team.

Earnify offers multiple contact options, including online chat, phone, email, and even their physical address. They also have a customer support bots that can provide you with instant assistance in case of frequently asked questions.

Fraud Prevention

Since it is a premium native advertising network, Earnify does not compromise on your security or quality. The platform performs quality checks to ensure all clicks and impressions your ad receives are genuine. This helps ensure that you are only bidding on real and high-quality traffic.

It also only works with major SSPs from where it only selects premium publishers to place your ads.

Therefore, you don’t need to worry about any scams or fraud with Earnify.

Benefits of Using Earnify

  • Transparent Comprehensive Analytics: Earnify’s reporting process is completely transparent and allows you to see which websites you are bidding on in real-time.
  • 30 Direct Programmatic Integrations: Earnify has direct programmatic integrations with more than 30 networks which manage about 20 billion bids each day. This means an Earnify advertiser has access to a huge pool of publishers.
  • Optimized Conversion: Earnify uses conversion tracking technology to choose only those publishers for you that generate the most leads.
  • Clean Dashboard: No matter how many campaigns you are working on, Earnify manages all your ad campaigns in a single dashboard. It offers a one-stop solution to all ad management activities.
  • Campaign Duplication: If you decide to work on multiple different campaigns, you won’t have to go to the hassle of using two different platforms and two different creation processes to make them. Earnify allows you to duplicate your campaign and target for different campaigns.
  • Consolidated Billing: Buying through a DSP means billing for all your campaigns are consolidated into one profile.
  • Payment Models: Earnify allows you a wide variety of payment models to choose from, including CPC, CPM, CPA, and more.
  • Real-Time Data: Since Earnify is a programmatic advertising platform, you don’t have to wait for hours to check your campaign-related stats. You can view all your data in real-time in Earnify’s backend.
  • Timezone Options:  You can check your stats in any timezone of your choice.
  • More Reach: If you are buying from Earnify’s supply partner, you can use Earnify’s real-time bidders to buy even more reach from them.
  • Fast Reviewing: Since Earnify needs to ensure the quality of your website and ad, it takes time to review them. Its dedicated support team works around the clock to ensure your review time is as short as possible. 
  • Manual Optimization: It allows you to create whitelists and blacklists with manual bid modifications for each site.
  • Extra Security: Earnify scans all requests with its wide range of anti-fraud technology so that you bid on the best quality traffic.
  • Superior Customer Service: Earnify’s team works around the clock to make sure your ads are reviewed in as little time as possible.

Bottom Line

Earnify comes with a whole host of benefits for high traffic sites. The platform has a state-of-the-art self-serve platform with transparent real-time data reporting and a single dashboard for managing all ad campaigns.

Its biggest advantage is its connection to hundreds of premium ad networks, which gives you access to premium publishers. This means better reach and high-quality traffic. People who have not have had much experience in native advertising would not go wrong with working with Earnify first.