Clicky vs. Google Analytics comparison reviews tend to pop up when you are searching for the best analytics tools online.
If you have some experience running your website, then you understand how crucial it is to monitor your site’s performance and track your visitors’ behavior.
Knowing what keywords bring the most traffic and where your most loyal users come from are just two of the key concerns essential to ensure that your website grows.
Google Analytics and Clicky are two of the most popular analytics tools out there, and they both have their strengths in various areas.
In order to make a Clicky vs Google Analytics comparison and find out which one is better (if one of them is actually better), we need to study some of the features that users find the most effective in both these analytics tools.
Key Features of Google Analytics
When most of us think of analytics tools, Google Analytics is the first thing that pops into our minds. Certainly, Google Analytics is the most popular web analytics service in the world. It is very powerful and is free, which is a big bonus for many users. At one time or another, most webmasters have used this tool to monitor their website performance.
Here are some features that give Google Analytics an edge over others:
Maintained by Google
Nothing can ever beat the fact that this analytics tool is owned and managed by Google, which is the number one reason for its popularity. Another great thing about Google Analytics is that it is super easy to set up. All you need is a valid Google Account, and you can start using the tool right away after a few basic settings.
Since the tool is maintained by Google, its capabilities get updated quite frequently; as a result, you will find new value-adding features such as new filters or reporting types after every few weeks.
When it comes to the most obvious thing, Google Analytics takes the cake. When it is tracking user behavior across the site, the tool enables webmasters to do a lot of complex attribution to traffic sources, behavior, and campaigns.
Depending on how much traffic we are trying to monitor, Google Analytics can help us mine data by narrowing down, filtering, and refining things extremely well.
User Activities and Behavior
With Google Analytics, you can get plenty of data and various reports on whether your users are coming from organic or paid sources, which geographical locations they are based in, what language they use, their engagement, loyalty, and many other aspects of their demographics, like age, gender, and interests.
Google Analytics can show you which device, platform, and operating system your users use to visit your website, and if they exhibit a change in behavior over time.
With Audience and Acquisition reports, you can track down the entire traffic flow coming to your website from all sources. Furthermore, you can also look at reports that show how active your users are based on a daily, weekly, fortnightly, or monthly basis. This can help you determine whether you are actually reaching your target market, and help you make informed marketing decisions supported by these insights.
Google Analytics offers you a comprehensive analysis of your users, traffic rate, bounce rates, conversions, sessions, etc. Through this tool, you can also get information about whether to develop a mobile-based application or create a more customized mobile-friendly website.
Despite all these comprehensive insights, it is important to note that Google Analytics does not capture your users’ personal data like their names and phone numbers, and only offers information at a collective level, in order to ensure user security.
The ultimate goal of every marketing campaign is to reach certain goals. With Google Analytics, you have optional templates that allow you to choose goals based on revenue, engagement, inquiry, and acquisition.
If you want more customizable options, you can set your own custom goals like ebook downloads, sign-ups, etc. and revise or adjust these goals. You can check how your goals are performing and take specific actions to accurately measure the result of your campaign and complete your goals.
Google Analytics helps you analyze which landing pages get the most traffic, and which link is clicked the most on which page. This is extremely useful since if you want something that you want to bring to your users’ notice, you can place it on these pages.
Google Analytics also provides you with a report on your worst-performing pages. You get to know which pages have the highest bounce rate, and from where your users are exiting your website. A page which has a high bounce rate is particularly bad for an e-commerce site. Therefore, this insight provides you with the kind of feedback that can help you improve these pages and understand what things need to be worked on.
Key Features of Clicky
Clicky is another great analytics software for websites and blogs. The tool allows you to monitor user behavior and identify bottlenecks with the help of conversion funnels, heatmaps, and click monitoring. It also offers some useful features like Twitter monitoring and uptime monitoring for the optimum performance of your website.
Some features that give Clicky an edge over other analytics tools are:
Video and Twitter Analysis
Two of the best features that Clicky has are Video Analytics and Twitter Analytics.
With Video Analytics, you can monitor or pause your uploaded video. It also comes with built-in support for YouTube, Vimeo, and HTML 5 videos.
This feature is essential if you want to check whether your video is generating engagement, and determine your users’ average time watching the video, or whether users are getting bored and leaving the video.
With Twitter Analytics, you can monitor your social media presence. The feature allows you to track mentions of your account, website, or blog on Twitter. One of its best options is that you can search mentions that were made a week ago.
Another powerful feature of Clicky is its heatmap, which shows which areas your users most frequently click on your website. These heatmaps are shown in a variety of ways, including based on individual visitor sessions, date range, and segments.
As its name indicates, this tool offers you a real-time report based on analytics like the total number of users on your website and page views, along with a lot of details like their geo-location and even their IP address. It also allows webmasters to see what operating systems and browsers their users prefer to use.
One of the most interesting things about this tool is that it offers very effective real-time reporting capabilities by fetching new data every two seconds, so you can track each and every one of your visitors who comes in.
The Stats Widget is a small but useful option that allows you to see your user traffic and page views at the bottom-right corner of your website. This option is available to you only when you are logged in to Clicky, though you may disable it if you want.
The Stats Widget on-site number shows the total number of users visiting your site in real-time. If you click on the on-site number, you can view details like sessions, domains, sources, and top searches of up to eight visitors at a time.
The Stats Widget also has an on-page number display that shows how many visitors are viewing the same page as you in real-time.
Both these pages are updated once per minute for the first five minutes. In case you remain idle on the same page, the stats will be updated every five minutes for an hour.
One of the most useful features of Clicky is its uptime monitoring that constantly checks your site’s status. In case of any sudden downtimes, this feature will immediately send an alert to you so that you become instantly aware of the situation.
This helps you take timely actions to get your website back online and prevents your business from incurring any losses.
Clicky vs Google Analytics
Since both these tools provide a wide variety of value-adding features, it is very hard to determine which one is better for you. However, a comparison of some of their features may help you decide which one is more suitable for your business.
Set-Up and User Interface
Both Clicky and Google Analytics have a very simple setup. All you need to do is to paste a line of code on the web pages which need to be monitored. After that, you can monitor how well your website is working on their dashboard.
You can also install these tools with the help of Google Tag Manager, or a plugin from popular e-commerce platforms like Shopify, Magento, and WordPress.
However, a key difference between Clicky and Google Analytics is the user interface. While Google Analytics requires a substantial learning curve, Clicky has a very simple user interface that you can easily navigate. It comes with a customizable dashboard for not just your homepage, but for each of your sites, and it depends on you if you want to add some widgets on display.
With Clicky, all the information you require is right there on the dashboard, which makes it very easy for users to understand its labels.
Clicky offers you complete and comprehensive up-to-the-minute details of all your site activity. This is also true for Google Analytics however.
Both Clicky and Google Analytics work very well on all websites, blogs, e-commerce sites, mobile sites, website builders, and content management systems. Both of them also offer well-designed mobile apps for Android and iOS with all the features enabled so that you can check your stats wherever you are.
Clicky also offers an impressive mobile version of its site at http://m.clicky.com, which you can access from your phone. This version also offers full access to all of Clicky’s features, which are scaled down for a smaller view.
Google Analytics comes in both free and paid versions. The basic version of the tool is free of cost, which means you can save your money and utilize it elsewhere in your business.
Clicky also comes with free and paid versions. The free plan supports up to 3000 daily page views, but if this is not enough for you, there are four other plans that you can upgrade to for a monthly fee.
Clicky offers a whole host of plugins to integrate with third-party apps, and the same can be said for Google Analytics, which integrates particularly well with other Google products like Adwords and Adsense.
Although the above list of features is not exhaustive, these are the most popular things that users like about these analytics tools. As far as which tool is the better one, both Clicky and Google Analytics have their strengths.
For new users who are operating small to medium businesses, and who do not have much technical experience, the simpler user interface and customizing how your data can be displayed are some good options that Clicky offers.
Google Analytics is more difficult to work with, and this is further complicated by its frequent upgrades. However, if you want more detailed web traffic monitoring and reports, then Google Analytics is a good choice.
If you are still not certain, it is a good idea to try using both these tools at the same time. This will help you determine which analytics tool offers the most benefits to your business.