Can I Have More Than One Etsy Shop? A Question for the Ages

Can I Have More Than One Etsy Shop

If “Can I have more than one Etsy shop” has been a question on your mind lately, then you’ve surely come to the right place!

Opening more than one shop on Etsy is certainly possible.

In fact, there are many people who are already successfully managing multiple stores on Etsy. Etsy is a great place to sell photos, stickers, shirts or even wood signs and you can have separate shops for all these things!

Can I Have More Than One Shop on Etsy?

Etsy’s policies allow you to open multiple stores. However, there are certain rules and conditions that you must abide in order to meet their criteria.

First of all, you should not be opening another shop just to increase the chances of sales and outsmart your customers. If you list identical products on both the shops then you are doing injustice to the platform. This is a way of “cheating” the system and it is unfair to the new entrants on e-commerce.

Generally, most or all of your listings on one shop should differ from the other. This is because people often open multiple shops for different types of products. This makes sense because someone who is interested in buying fabric will be put off by seeing mechanical tools on your shop.

However, you can still list the same product in various places if they fit in with the shop. In order to make double listings it is imperative you ensure that you have enough stock of that item. You must have the quantity to meet the demand from both the shops. “One of a kind” items must not be listed twice on different shops.

More importantly, even if you do sell the same item on two separate shops, you have to take extra care not to violate the terms of Etsy. The listing, the titles, and the product descriptions must not be exactly the same. You have to rephrase it and mix it up.

Furthermore, you are required to mention all of your shops in your public seller profile. This is done to maintain transparency. Etsy usually checks all of the shops to make sure they differ from each other. Sometimes, Etsy may contact you to get a clarification for the need of two separate shops for similar products.

How Can I Open a Second Shop on Etsy?

There are a few simple steps you can follow to open a second shop on Etsy. It is not a difficult process but a few guidelines must be followed strictly.

Open a second Etsy shop only when you really need it

The first thing to do is to go on your Shop Name from Shop Manager and sign out. This lets you close the account for your first shop in order to make the next one.

Secondly, you must start the process of opening a new shop from scratch. This means you have to create a new account and register for the new shop separately. Then, you must simply follow the steps on the screen to finish the process.

Another few things to keep in mind while opening a second Etsy shop are:

  • Do not use the same email account to register for your second shop on Etsy. You must register the second shop using a different email account. This is because Etsy allows one account to have only one shop at a time.
  • It is suggested that you use different browsers for your two accounts on Etsy. Most browsers don’t let you sign in on two Etsy accounts simultaneously. This means you would have to constantly sign in and out if you use one browser. This can be time-consuming as well as annoying.
  • Add every different shop you manage in the “About” section of your public profile. This will help Etsy and others become aware of your new business prospect.
  • You may use the same bank account details and credit card for all your shops. If you have signed up for Etsy payment, Etsy permits the use of the same credit card for seller registration. This is done for your convenience.

Should I Have More Than One Shop on Etsy?

Now that you know you can open a second Etsy shop and how to go about it, the next step is to do an in-depth analysis of running multiple stores. There are many justified reasons to open a second Etsy shop. However, it is important to know what you’re getting yourself into before you do so.

You may be thinking about catering to a new target market or entering into a new product line. You may also open a new shop to build a different brand image. Many people think that they can make more money on Etsy through multiple stores. Whatever your reasons are, be prepared to fully commit to it!

Searching for shops on Etsy is easy and very convenient

One rule of thumb is if you don’t have enough products for the second shop then its best to stay out of the trouble. For instance, you decide to sell digitally printed customized t-shirts and you only have a limited stock, you can easily make another temporary section for them on your existing arts and craft shop.

There is no point in starting a brand new shop for a one-time endeavor. However, if further down the line, you do decide to fully pursue the business of digitally printed t-shirts then you can always start a new shop when the time is right.

In conclusion, if you’re entering a completely different niche market that is very different from the products offered at your first store then it is smart to opt for a second shop. Make sure you are ready to fully commit to it. It is in situations like these when we need to properly analyze if the advantages of opening a separate shop on Etsy will be worth the effort.


The following benefits make it worthwhile to have two or more shops on Etsy.

Separate Shops for Different Types of Products

It is a good idea to have two different shops for two entirely different products. You can capture your target market in a better way if you offer only what they are looking for.  

If your first shop is mainly for arts and crafts purposes and you start selling electronic gadgets on it, this may put your niche market off. If you have a shop that offers only what the customers are looking for, they will not only buy from you but they will also bookmark your shop. Thus, offering a certain type of products to a niche market results in building long term relationships with your customers.

On the other hand, if you start selling electronic gadgets through the same shop, it will damage your relationship with the existing customer base. Although they may still buy from you, they will certainly not bookmark your shop for future purposes.

In short, your customers will be discouraged to come back to your shop due to the confusion and inconvenience caused by the large variety of products on it. For the most part, they might feel like they are wasting their time by having to look through such a variety of products that don’t meet their needs.

Therefore, having separate shops to offer different product categories is a smart decision. This will contribute to the overall success of both your businesses.

Separate Shops for Different Customer Policies

Having clear policies is a key factor in determining the success of your business.  You must be transparent in your business dealings to promote a sense of fair treatment. But if you have different policies for different products, it can be confusing for your customer base. This leads to misunderstandings and can cast a negative shadow on your reputation as a seller.

Different customer policies are applied on different products

For example, you have a return policy for the electronic devices that you sell on your shop but do not cater to returns of crafts. This might stir up some confusion for your clients as they may have read your policy of return within 14 working days for a refund and associate it with crafts as well.

Such misinterpretation of certain policies leads to customer frustration when they find out they are mistaken. Thus, having different policies for different products can put a strain on your relationship with your customers.

To keep this from happening, many e-commerce experts suggest having different shops for products with different policies. Furthermore, it will also help you avoid the time-consuming task of giving clarifications. Giving constant explanations to your customers about which policies apply on which products can be an unnecessary hassle. Consequently, it is best to have two separate shops.

Two Places to Market Yourself

If you have 2 Etsy shops then you have an additional place to market yourself. You can use this to your advantage by encouraging customers who visit your first shop to also check out your second one.

Often times, the target market for one product category may overlap with the target market for another. Your loyal customers who browse through your shop regularly might be interested in knowing what else you have to offer.

This way promoting your new shop on your existing shop can generate additional traffic for you. Due to your previously built credibility as a seller, it will be easier to entice a sale from your new shop to your existing customers.  

This is different from expanding your follower base by offering a larger variety of products. Offering too many different products can make your shop seem unorganized. On the other hand, following links to your new shop is a decision that the users will make on their own.

So, remember to be your number one advocate and promote your work endlessly.  Make sure you use your reach effectively. The traffic from your old shop can undoubtedly give your new venture a head start!  

Separate Shops for Digital and Physical Products

Many times, it happens that people order digital products without even knowing it. As a result, they spend weeks waiting on a delivery that is never going to arrive! Finally, they contact the seller asking for the details of the delivery only to find out it’s a digital product and there will be no delivery.

This slight inconvenience and disappointment of the customer can be avoided by not mixing the two. If you are selling digital products, stick to that and mention it clearly.

If and when you do decide to sell physical products, open a new shop for that. This way your customers will be clear about what to expect and can choose between the two options.

A Way to Compare Your Products

A big part of running multiple businesses is analyzing them. Having separate shops for different product types allows you to identify your strengths and weaknesses. Running two shops will give you the facts and figures of the two product types separately and this will give you the opportunity to compare them.

Business analysis is essential to identify the strong and weak points of your business plan

Whether it is the profit margin, sales or revenue, you will be able to discover some business insights of both the ventures by comparing them to one another. Remember, only through such careful assessment, it is possible to know what is working for you and what is not.


While having more than one shop on Etsy can be beneficial for your business, it may have a few disadvantages as well. So before you go ahead and open another shop, ask yourself, “Can I have more than one shop on Etsy and will it really help my business?”

Double the Work

Having two shops simply means more work for you. You will have to manage the inventory levels, cash flows, promotions and traffic for both your shops simultaneously.  If you make two separate accounts then the time it takes to manage your business is bound to increase. Staying on top of your game can be challenging with such a drastic increase in the workload.

More shops will add extra work

Furthermore, keeping track of your inventory levels, especially if you offer a large variety of products on both your shops will be very stressful as well as time-consuming. Customers hate to be turned away by “Out of Stock” apologies so it is important to keep inventory levels in check.

Moreover, by taking on so much workload, it will be difficult for you to focus on the minor details. This can be a problem for you, especially if you take customized orders. Therefore, running two shops can be a lot to take on if you’re managing it all by yourself. So make sure you have the necessary stamina to take on this workload before signing up for it!

Separate Accounts on Social Media

It is a common practice to have social media presence for all businesses in this digital era. This makes it trickier to open another shop on Etsy.

You will have to manage multiple social media accounts if you open more than one Etsy shop

Having a separate shop on Etsy means you also require different handles for your shops on social media platforms like Facebook and Instagram. Creating separate pages might not be a very difficult task for you, but keeping them updated and creating unique content for them surely will be!

Audience engagement on platforms like Facebook and Instagram is the key to building your brand. However, this is easier said than done. Managing two separate social media accounts for your shops will definitely need extra effort and time.

Keeping up with the Separate Inventory Levels

As mentioned earlier, keeping up with separate inventory levels is a stressful task. Furthermore, this gets even more complicated if you want to maintain separate inventory records but list some of the same products on both the shops.

Multiple Etsy shops will mean worrying about a lot more inventory levels

Therefore, before diving into managing multiple stores, you must be aware of the expertise required. Otherwise, it can get messy for you, resulting in late deliveries and dissatisfied customers.

Etsy Favors Active Shops

If you have two shops on Etsy, chances are you might ignore one for a short time period of time. This is a drawback for your business as Etsy favors active businesses and suggests them more than others.

So, if you are not introducing new products on one of your shops or making sales through it, less and less traffic will be diverted to it by Etsy. This means in order to be displayed on the top of Etsy searches, you must keep both your shops fairly active, otherwise, you risk its visibility on searches.

Constantly Switching Accounts

Although the “Sell on Etsy” app allows sellers to easily switch accounts for their multiple shops, there is no such facility available for a dashboard on computers. This means you will face adequate difficulty in accessing your different accounts through your computers and will have to continuously sign in and out of them. A good hack to solving this problem is downloading multiple internet browsers and accessing one account through each browser, or, create different profiles on Google Chrome.

Inter-dependency of Stores on Etsy

Etsy has a policy of connecting all shops of a certain public seller. Also, there are serious repercussions in case you fail to follow the rules. So, for example, if one shop is incompliant with any of Etsy policies, then it will be forced to shut down. As a result, all the other shops run by the same seller will also be closed down.

This means that sellers with multiple stores have to be extra careful to avoid any serious violation of rules in order to safeguard all their shops.

A list of rights and obligations of sellers on Etsy.

Final Thoughts

In conclusion, there are many drawbacks as well as perks of having more than one shop on Etsy. Ultimately, it’s all about what works for you. If you have the drive and dedication to put in the extra hours to manage both of your shops efficiently then there is no reason to shy away from doing so!

Initially, the best course of action is to successfully manage one store before looking into opening a new shop on Etsy. You can diversify your product portfolio tactfully, yet keep all your products under one roof.

Once you have mastered the art of selling on Etsy, you can take it one step further by opening more than one shop on Etsy. There is no doubt that managing multiple stores on Etsy is a feasible and effective way to make money.  Many people are already making full use of a platform.

So, the next time you think, “Can I have more than one shop on Etsy,” know that you can but do so only when the time is right!