Adnow – A Programmatic Native Ad Network for Publishers


Adnow is a native ad network that is becoming increasingly popular amongst publishers and advertisers alike.

The reason behind that is quite obvious if you know the services that Adnow offers.

Adnow perfectly combines the benefits of native advertisements with the power of programmatic delivery – a technique that has been at the forefront of digital marketing for quite some time now.

If you are interested in making money online, Adnow can be a good choice to consider. It not only helps you drive more traffic to your site but also allows you to monetize that traffic and derive the maximum benefits from your ad campaign.

In this article, we present a detailed overview of what you need to know about this ad network. We include its key features, benefits, and a lot more.

About the Company

Adnow was founded in 2014 by a group of individuals passionate about digital marketing and Big Data sciences.

In just five years since its inception, the company has gained massive popularity. It is now hot on the heels of industrial giants, namely Outbrain and Taboola, which have dominated the native ad networks sector for about a decade and a half. But before discussing the key features that make Adnow a lucrative alternative to its well-established competitor services, here are some interesting stats you ought to know:

Adnow Homepage

Quick Facts

  • More than 160,000 publishers from different niches have joined Adnow.
  • Adnow is serving around 1,700 advertisers across the world.
  • Its client base is spread over 114 countries across the world
  • Adnow delivers approximately 5 billion monthly impressions in the international market
  • The ad network provides around 1 billion recommendations on a daily basis.
  • Some of its most notable partners include Amazon, eBay, AliExpress, and PeerFly.

What is Adnow?

Adnow is an advertising network with a focus on native ads. It allows bloggers, website owners, and app developers to host widget-based ads on their respective platforms in order to earn money.

If you want to monetize your site traffic through ad placement without having to deal with all the complexities involved in the process, signing up on Adnow can be a great way to go about it.

However, to better appreciate the benefits that Adnow offers, you must first understand how native advertisements work.

Native Advertisements

The native ad, as the name suggests, refers to a type of ad whose format matches the site it is posted on – i.e., the ad is ‘native’ to its surroundings, and looks like a part of the main content.

This technique has become highly important in the modern-day digital marketing industry because it is considered to be much more effective than traditional advertisement methods, or to be more precise, banner ads.

If you have heard the term‘ banner blindness,’ you’d know that users effectively dodge ads that stand out as, well, ads, to maintain their focus on the main content – a fact that’s been proved by various studies through the use of eyeball heat maps.

As a publisher, you want to host ads in an interactive and engaging style that compels the user to click on it. And, in turn, helps you achieve the desired result.

This is where Adnow can prove to be of immense help.

Why Adnow?

Because they match the form and function of the platform on which they appear, the ads provided by Adnow attract more attention despite being subtle in their ad-like appearance.

In fact, they receive 53% more views than traditional display ads and are known to increase purchase intent by 18% – which means that you get higher clickthrough and conversion rates, leading to higher ad revenue.

Key Features

  • Native ad network based on CPM and CPC models
  • Compatible with other ad networks
  • Real-time reporting system
  • User-friendly interface
  • Easy to join
  • Low payout threshold
  • Fast and secure payout (payments made every week)
  • Multiple payment methods (PayPal, Wire or Payoneer)
  • Suitable for non-English websites
Online Marketing

Benefits of Adnow

Higher Earnings in Less Time

Adnow’s CPC and CPM rates are higher than the average numbers provided by most ad networks. Combine that with a considerable clickthrough rate (an average Adnow ad has 2% CTR), and you have what it takes to makes tons of money via ad placement.

Customizable Ads

Since Adnow offers ad widgets, you can effortlessly customize them according to your needs and preference.  Change the size, color, and the number of ads, along with other elements so they match the theme and layout of your own site.

This helps you maintain positive user experience without compromising on the benefits of hosting ads on your blog or website.

Pre-Moderated Ads

All Adnow ads are pre-moderated, which means that any explicit content or undesirable ads will not be featured on your site. This is a huge advantage as it ensures that your site’s ratings are not affected by inadvertently violating the search engine policies.   

Easy Set-Up

Setting up Adnow on your blog or website is as easy as it gets. This not only saves you time but also enables novice publishers to install it on their own.

All you need to do is customize the widget-based ad according to your needs and preference. The system will automatically generate a line of code that you can copy and paste in the code of your website. And that’s it!

Wait for the money to start rolling in.

Impressive Customer Support

At Adnow, a personal account manager is assigned to every publisher. So, if you have any queries or confusion, they will be resolved at the earliest. Moreover, the main dashboard, as well as their customer service, offers local language support.

Designed to Maximize Ad Revenue

Adnow integrates with various leading ad networks, such as AdSense and Propeller Ads, to make the most of the available ad space. This increases your earning potential.

Friendly Payment Policy

Most native ad platforms withhold payments until you have earned at least a hundred dollars or more. But Adnow pays you the appropriate amount even if it’s just a couple of dollars.

Adnow makes the first payment as soon as you generate $20 in ad revenue. Also, you choose the mode of payment that is feasible for you.

Performance Tracking

Adnow provides detailed reports of revenue earned in real-time so that you can make informed decisions and take the required measures to further boost your income through ads.

How to Become an Adnow Publisher?

Joining Adnow as a publisher is fairly easy. Unlike most of the other ad networks, Adnow doesn’t have a long list of requirements neither does it put up any notable limitations.

Applications usually get approved quickly. All you need to do is fill the registration form for publishers and wait for their approval.

In case your site is rejected due to any reason, you can always reapply once you have fixed the issue(s) that they pointed out.

Conditions for Becoming an Adnow Publisher:

  • Your website should not break any copyright laws
  • The site should not contain/ promote any illegal content
  • You must not use bots or similar means to get clicks

Best Converting Niches for Adnow

  • Beauty products
  • Fashion apparel
  • Healthcare
  • E-commerce
  • Mobile apps
  • Online dating

Limitations of Adnow

According to several publishers who have been using Adnow for quite some time now, the major drawback of this ad network is that you do not have sufficient control over filtering ads.

Sometimes, you may get irrelevant ads, and you will have to get in touch with your account manager or the support team to resolve the issue.

Secondly, the rates tend to be lower for sites that predominantly cater to Canadian and UK-based audiences.

Final Words

Adnow offers a range of benefits for anyone who wants to make money online. Ideal for low as well as medium traffic sites, this native ad network presents a new and engaging way to monetize your website and earn high revenue through ad placement.

If you already have some experience in content monetization through native advertisements, you definitely won’t go wrong with Adnow. And if you are just starting out on the online money making game, this platform is the perfect place to take the leap.